Customer Journeys Consultant (Remote, Contract)

Blue Acorn iCi•,

3d•Remote

About The Position

The Customer Journeys Consultant leads complex B2C and B2B marketing technology implementations, combining customer journey expertise with technical consulting to deliver scalable solutions and measurable customer engagement outcomes. The role works with enterprise marketing platforms such as Adobe Journey Optimizer, Adobe Campaign, Marketo, Adobe Target, and comparable solutions. The consultant translates business and customer experience goals into marketing automation, personalization, experimentation, and optimization strategies. Working across client stakeholders, Product, Engineering, and delivery teams, the role guides technical decisions, supports high-quality implementation and testing, and contributes to knowledge sharing and repeatable delivery practices. This is a remote, United States-based contract role. Blue Acorn iCi is a digital experience partner helping global brands design, build, and optimize customer engagement. It specializes in Adobe Experience Cloud services across commerce, content, analytics, and customer insights, and is backed by Infosys. The company works across strategy and execution on digital transformation, platform implementation, and optimization engagements.

Requirements

Hands-on experience with B2C and B2B marketing technologies such as Adobe Journey Optimizer, Marketo, Adobe Campaign, Adobe Target, Responsys, Salesforce Marketing Cloud, Cheetah Mail, Braze, HubSpot, or comparable enterprise platforms.
Strong knowledge of personalization, segmentation, A/B and multivariate experimentation, and data-driven optimization.
Understanding of the digital marketing ecosystem, including CDPs, DMPs, paid media, identity management, marketing automation, data collection, and applicable privacy laws.
Proficiency in HTML, SQL, scripting, data modeling concepts, campaign logic, and workflow orchestration.
Experience setting up API connections and using Postman, PostBuster, or similar tools.
Ability to translate business goals and requirements into scalable marketing architectures, data structures, KPIs, and clear technical designs.
Strong consulting and executive stakeholder engagement skills, with the ability to offer proactive, actionable recommendations.
Excellent communication, problem-solving, and cross-functional collaboration skills, including the ability to navigate ambiguity.
Experience partnering with Product and Engineering on roadmap input, enhancements, or go-to-market initiatives.
Ability to learn and adapt as marketing technologies and AI capabilities evolve.
For US-based roles, unrestricted authorization to work in the United States without employer sponsorship now or in the future.

Nice To Haves

Hands-on experience with Adobe customer journey solutions, particularly Adobe Journey Optimizer, Marketo, Adobe Campaign, or Adobe Target.
Experience leading multi-workstream marketing technology or customer experience programs.
Background in customer journey design, lifecycle marketing, or marketing analytics.
Certifications in Adobe Experience Cloud applications or comparable platforms.

Responsibilities

Lead and implement B2C and B2B marketing automation and customer journey solutions using enterprise marketing platforms.
Translate customer needs and business requirements into scalable solution designs, considering architecture standards, feasibility, and total cost of ownership.
Develop technical deliverables and participate in unit and peer testing, including test plans, test cases, and test scripts.
Drive segmentation, personalization, experimentation, and marketing optimization strategies to improve engagement, conversion, and marketing performance.
Provide proactive, prescriptive guidance grounded in industry knowledge, best practices, and customer experience goals.
Collaborate with cross-functional teams to align marketing strategy, solution design, data, and platform implementation.
Partner with Product and Engineering to communicate platform feedback, advocate for customer needs, and inform product enhancements and roadmaps.
Support executive readouts, escalation management, and proactive delivery risk identification and mitigation.
Work with sales and internal teams to explore solutions, address evolving customer needs, and support account growth.
Mentor team members and contribute to reusable frameworks, accelerators, and delivery practices.
Use approved Adobe AI technologies to enhance customer experiences.
Provide technical leadership and customer-facing consulting across complex B2C and B2B journey implementations.
Deliver clear solution designs, unit-tested outputs, and effective stakeholder communications; collaborate across product, engineering, sales, and delivery teams; proactively address risks; and improve repeatable implementation practices.