Customer Growth & Field Marketing Manager
About The Position
EcoOnline is a growing global tech company committed to protecting people and the planet by building and deploying transformative software. We are seeking an energetic and committed individual to join our North America Demand Generation team. This role partners cross-functionally to accelerate customer growth, strengthen lifecycle engagement, and deliver high-impact field marketing programs. The focus is on building a scalable customer growth engine, connecting install base marketing, cross-sell and upsell campaigns, and regional activations into measurable pipeline and retention outcomes. We are an equal-opportunity employer committed to diversity and inclusion, and we provide reasonable accommodations for individuals with disabilities.
Requirements
- 4–7 years of B2B SaaS marketing experience (preferred).
- Experience in customer marketing, lifecycle marketing, field marketing, demand generation or event marketing.
- Strong project management and campaign execution skills.
- Experience working with Sales, Customer Success, Product Marketing and RevOps teams.
- Strong understanding of pipeline generation, campaign performance and marketing ROI.
- Comfortable working across Enterprise, Mid-Market and SMB segments.
- Experience with webinars, trade shows, customer campaigns and post-event nurture motions.
- Strong written and verbal communication skills.
Nice To Haves
- HubSpot and Salesforce experience preferred.
- Bachelor’s degree in Marketing, Business or related field preferred.
Responsibilities
- Build and execute customer growth programs that support cross-sell, upsell, retention and expansion pipeline.
- Own NAM field marketing execution, including webinars, trade shows, regional events, roundtables and post-event follow-up.
- Partner with Enterprise, Mid-Market and SMB teams to align customer and field programs to pipeline priorities.
- Develop customer advocacy programs, including case studies, testimonials, references, webinar speakers and review generation.
- Track and report on event-sourced pipeline, expansion pipeline, customer engagement and campaign ROI.
Benefits
- Generous Paid Time Off
- Extended Parental Leave
- Robust Health Coverage
- Accelerated Learning Paths
- Team Wellness Initiatives
- Company-wide Events
- Employee Resource Groups
- Recognition awards
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
