Customer Growth & Field Marketing Manager

EcoOnline

2d•Hybrid

About The Position

EcoOnline is a growing global tech company committed to protecting people and the planet by helping businesses mitigate risks and create safer, healthier workplaces. We are seeking a Customer Growth & Field Marketing Manager to join our North America Demand Generation team. This role will partner cross-functionally to accelerate customer growth, strengthen lifecycle engagement, and deliver high-impact field marketing programs. The focus is on building a scalable customer growth engine, connecting install base marketing, cross-sell and upsell campaigns, and regional activations into measurable pipeline and retention outcomes. We foster a trusting environment that empowers our team to grow, innovate, and succeed, offering ample learning opportunities for ambitious professionals in a rapidly expanding sector.

Requirements

4–7 years of B2B SaaS marketing experience (preferred).
Experience in customer marketing, lifecycle marketing, field marketing, demand generation or event marketing.
Strong project management and campaign execution skills.
Experience working with Sales, Customer Success, Product Marketing and RevOps teams.
Strong understanding of pipeline generation, campaign performance and marketing ROI.
Comfortable working across Enterprise, Mid-Market and SMB segments.
Experience with webinars, trade shows, customer campaigns and post-event nurture motions.
HubSpot and Salesforce experience preferred.
Strong written and verbal communication skills.
Bachelor’s degree in Marketing, Business or related field preferred.

Nice To Haves

4–7 years of B2B SaaS marketing experience
HubSpot and Salesforce experience
Bachelor’s degree in Marketing, Business or related field

Responsibilities

Build and execute customer growth programs that support cross-sell, upsell, retention and expansion pipeline.
Own NAM field marketing execution, including webinars, trade shows, regional events, roundtables and post-event follow-up.
Partner with Enterprise, Mid-Market and SMB teams to align customer and field programs to pipeline priorities.
Develop customer advocacy programs, including case studies, testimonials, references, webinar speakers and review generation.
Track and report on event-sourced pipeline, expansion pipeline, customer engagement and campaign ROI.