Customer Experience Intern - Marketing

Principal Financial Group • Des Moines, IA

1d • Onsite

About The Position

Principal is seeking a Customer Experience Marketing Intern for Summer 2027 in Des Moines, Iowa. The intern will partner with the Benefits & Protection Experience team to turn customer insights into action and measurable business impact. The work centers on helping teams incorporate customer feedback into decision-making by developing and testing ways to increase adoption of customer insights, understanding what works, measuring impact, and identifying opportunities to scale successful approaches.

The intern will collaborate with Distribution, Marketing, Data & Analytics, and other teams, gaining exposure to how customer experience, data, and business strategy influence growth and decision-making. The internship takes place at Principal's Global Headquarters in Des Moines. The company describes its internship program as offering hands-on experience, dedicated teams and mentors, professional networking, cross-company collaboration, events such as an Executive Speaker Series, and flexibility and work-life balance.

Requirements

• Currently pursuing an undergraduate degree or equivalent experience in marketing, business, data analytics, psychology, research, communications, or a related field.
• Curiosity and comfort navigating ambiguity and working through business problems.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Excellent organizational and project management skills, with the ability to manage multiple priorities.
• Effective written and verbal communication skills.
• Ability to take initiative and independently move work forward.
• Collaborative approach and ability to build relationships across the organization.

Nice To Haves

• Leadership experience through extracurricular activities or community involvement.
• Exposure to Salesforce, Qualtrics, or customer experience platforms.
• Experience supporting communications, training, change management, or enablement efforts.
• Demonstrated interest in customer experience, strategy, marketing, change management, or business analytics.

Responsibilities

• Develop and support communication, education, and adoption strategies that increase use of customer insights.
• Gather stakeholder feedback to identify needs, adoption barriers, and opportunities.
• Analyze usage and other available data to understand what is working and recommend improvements.
• Measure and communicate the business impact and return on investment of customer experience initiatives.
• Research best practices in customer intelligence, enablement, and adoption.
• Support stakeholder engagement and project management.
• Create scalable resources that help teams incorporate customer intelligence into business decisions.
• Explore opportunities to expand customer intelligence across additional business areas, customer moments, and data sources.

Benefits

• Paid company holidays and any time off required in the employee's state.
• A $4,000 lump-sum internship stipend intended to support incidental expenses; the company will provide a tax gross-up on the stipend.
• Opportunity to participate in a bonus program for non-sales positions.
• Hands-on internship experience with dedicated teams and mentors, professional networking, cross-company collaboration, and events such as an Executive Speaker Series.

What This Job Offers

• Job Type: Full-time
• Career Level: Intern