About The Position

The Customer Development Manager supports the development and execution of customer- and channel-specific strategies aligned with broader brand and business ambitions. The role connects brand strategy, RGM, and customer teams to support sustainable growth and market leadership. Working with the Sr. Customer Development Manager and cross-functional partners, this position turns brand and category plans into customer-specific commercial plans, supports sales forecasting and demand planning, and helps identify performance gaps and opportunities. It also contributes to customer selling materials, ensures plans follow company policies and commercial guardrails, and analyzes performance and program return on investment to improve strategy and tactics.

Requirements

  • Bachelor’s degree in Business, Marketing, or a related field.
  • At least 3 years of experience in sales, customer development, or brand/commercial roles within CPG or retail.
  • Strong analytical, leadership, and interpersonal skills.
  • Ability to work cross-functionally and influence across levels.

Responsibilities

  • Support the Sr. Customer Development Manager in advancing customer- and channel-specific sales strategies aligned with brand ambitions, category priorities, and long-term business goals.
  • Represent brand strategy with Customer Teams and help maintain consistent execution across touchpoints.
  • Translate brand and category plans into actionable, customer-specific commercial plans.
  • Partner with Sales Planning teams to support sales forecasting and demand planning.
  • Identify and address performance gaps through targeted sales initiatives and promotional activities.
  • Support the creation of customer selling decks communicating brand strategy, category insights, and tailored value propositions.
  • Ensure commercial strategies and customer plans align with corporate policies, pricing strategies, and customer guardrails.
  • Track and analyze sales performance, customer KPIs, and customer-program ROI; use insights to improve strategy and tactics.

Benefits

  • Medical coverage
  • Dental coverage
  • Vision coverage
  • 401(k)
  • Life insurance
  • Accident insurance
  • Disability insurance
  • Wellness programs
  • Eligible roles may include a bonus and long-term incentive.
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