Customer Business Manager - CROSSMARK

Acosta•Sacramento, CA

About The Position

The Customer Business Manager serves as a retailer expert and executes client plans to grow client business within assigned retailers faster than the category and the retailer. The role supports client satisfaction by helping develop business plans and owning execution strategies with assigned retailers. It drives growth across brands through knowledge of retailer operations and merchandising strategies, insight, effective selling, and execution. The role develops and maintains relationships with clients and customers in a geographic region, learns their goals and objectives, and presents targeted client plans to strengthen brand promotion and activation. It is accountable for executing plans across client brands and retailer accounts, including sales, share, distribution, promotion, pricing, merchandising, and financial management. The manager communicates proactively with client teams, shares customer changes and insights across relevant CROSSMARK positions, and uses CROSSVIEW as the business-planning, communication, and execution framework. The role also assists Business Account Managers and others with client plans, sells additional services, and contributes to CROSSVIEW Business Reviews. This position works in office and field environments and may travel within the United States for customer, client, or company meetings as needed. It requires the ability to bring sample products to account calls. English is the primary language; bilingual skills may be needed based on business necessity. Supervisory responsibility: none.

Requirements

  • Bachelor’s degree preferred, or a minimum of 10+ years of experience in the CPG industry preferred.
  • 10+ years of sales experience.
  • PC knowledge and skills in Word, Excel, email, and PowerPoint; intermediate Microsoft Office skills, including Excel pivot tables, Word, Outlook, and PowerPoint.
  • Communication skills, including listening, presentations, and written and verbal communication.
  • Insights-based consultative selling and negotiation skills.
  • Intermediate category management knowledge, including the 4 Ps.
  • Business acumen and intelligence, including knowledge of market and industry trends.
  • Good organizational and time-management skills.
  • Customer-service orientation, professionalism, and ability to handle pressure.
  • Retailer knowledge and respect, understanding of client strategy and expectations, ability to communicate insights, and persuasive selling skills.
  • Valid driver’s license.
  • Ability to travel within the United States for customer, client, or company meetings as needed.
  • Ability to bring sample products to account calls.
  • English language skills; bilingual skills may be required based on business necessity.

Nice To Haves

  • Bachelor’s degree.
  • 10+ years of experience in the CPG industry.

Responsibilities

  • Own and maintain strong relationships with clients and customers in an assigned geographic region, understanding their goals and objectives.
  • Present targeted strategic client plans to build effective brand promotion strategies and strengthen brand activation based on customer knowledge.
  • Execute strategic plans for client brands with retailers across sales, share, distribution, promotion, pricing, merchandising, and financial management.
  • Communicate proactively with client teams about status, opportunities, expectations, and needs related to client business plans.
  • Communicate customer changes and insights across relevant CROSSMARK positions to promote understanding of retailer operations and strategies.
  • Use CROSSVIEW as the business-planning, communication, and execution framework.
  • Assist Business Account Managers and others in developing targeted client plans and brand promotion strategies.
  • Sell additional services to clients using analysis of client strategy, performance insights, and customer performance by brand or category.
  • Provide feedback for CROSSVIEW Business Reviews and participate in presentations where appropriate.
  • Perform other job-related tasks as directed by management, when possible.
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