Customer Business Manager - CROSSMARK
About The Position
The Customer Business Manager is responsible for thoroughly understanding retailers and executing client plans to grow clients’ businesses within assigned retailers faster than the category and the retailers themselves. The role supports client satisfaction by assisting with business-plan development and owning execution strategies with assigned retailers. It drives growth across brands through knowledge of retailer operations and merchandising strategies, customer insights, effective selling, and execution. The position develops and sustains relationships with clients and customers in a geographic region, develops and executes strategic plans, communicates status and insights to client teams and relevant CROSSMARK colleagues, and uses CROSSVIEW as the business-planning, communication, and execution framework. The role also identifies opportunities to sell additional services and contributes to CROSSVIEW Business Reviews. The work takes place in office and field environments and may require travel within the United States for customer, client, or company meetings as needed. The position has no supervisory responsibility.
Requirements
- Bachelor’s degree preferred, or a minimum of 10+ years of experience in the CPG industry preferred.
- 10+ years of sales experience.
- PC skills, including Word, Excel, email, and PowerPoint; intermediate Microsoft Office skills, including Excel pivot tables, Word, Outlook, and PowerPoint.
- Communication skills, including listening, presentations, and written and verbal communication.
- Insights-based consultative selling and negotiation skills.
- Retailer knowledge and the ability to understand client strategy, expectations, and insights.
- Persuasive selling and professionalism.
- Intermediate category-management knowledge, including the 4 Ps.
- Business acumen and understanding of market and industry trends.
- Good organizational and time-management skills.
- Customer-service orientation and ability to handle pressure.
- Valid driver’s license.
- Ability to travel within the United States for customer, client, or company meetings as needed.
- Ability to bring sample products to account calls.
- English language skills; bilingual skills may be required based on business necessity.
Nice To Haves
- Bachelor’s degree.
- 10+ years of experience in the CPG industry.
Responsibilities
- Develop and maintain strong relationships with clients and customers in an assigned geographic region, and understand their goals and objectives.
- Present targeted strategic client plans to develop effective brand-promotion strategies and strengthen brand activation based on customer knowledge.
- Execute strategic plans for clients’ brands with retailers in the defined geography, covering sales, share, distribution, promotion, pricing, merchandising, and financial management.
- Communicate proactively with client teams about status, opportunities, expectations, and needs related to achieving the client’s business plan.
- Communicate customer changes and insights to relevant CROSSMARK roles to build customer expertise across the organization.
- Use CROSSVIEW as the business-planning, communication, and execution framework.
- Assist Business Account Managers and others in developing targeted strategic client plans and brand-promotion strategies.
- Sell additional services to clients based on analysis of client strategy, performance insights, and customer performance by brand or category.
- Provide feedback and assist with preparation for CROSSVIEW Business Reviews and participate in presentations where appropriate.
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What This Job Offers
Job Type
Full-time
