CRM Production Specialist

Macy's•New York, NY

5d•$67,560 - $112,440

About The Position

The CRM Production Specialist manages end-to-end deliverables and project tasks supporting dynamic personalization strategies across retention tactics. The role requires strong organization and attention to detail, the ability to manage multiple projects while navigating ambiguity, and comfortable collaboration with cross-functional teams and senior management. The specialist helps deliver strategic initiatives across email, mobile, and site channels, supporting the company’s goals and improving campaign execution and customer experience.

Requirements

Bachelor’s degree or equivalent work experience in a related field.
3–4 years of experience in digital marketing.
Ability to manage end-to-end deliverables and multiple projects with organization and attention to detail.
Strong cross-functional collaboration skills, including working with third-party providers and CRM analysts.
Ability to interpret data and use actionable insights to make strategic recommendations.
Proficiency in documenting business requirements, use cases, and business rules, and conducting user acceptance tests.
Knowledge of marketing strategies and ability to advocate for business solutions while understanding technical components and design.
Strong interpersonal skills for building relationships with business sponsors, understanding their objectives, and establishing trust.
Ability to investigate issues, assess options, and provide feedback to support effective resolution.
Analytical skills to identify gaps, trends, and opportunities in campaign execution and customer experience.
Ability to lead meetings and communicate effectively with stakeholders.
Interest in technology and data, with an understanding of email, mobile, and site personalization methods.
Creative and strategic thinking when addressing technical challenges.
Proficiency in MS Office applications.
Ability to perform essential job functions involving communication, collaboration, office and computer systems, access to written and electronic information, and movement within the work environment to interact with workplace materials.
Ability to work a flexible schedule based on department and company needs.

Responsibilities

Lead and implement enhancements across email, mobile, and site channels to support company strategic goals.
Collaborate with cross-functional teams, third-party vendors, CRM analysts, and business partners to gather input, clarify requirements, and drive new functionalities and improvements; use data and insights to inform recommendations.
Develop and document business requirements, use cases, and business rules, and conduct user acceptance testing.
Represent business strategies as a subject matter expert in marketing solutions, while understanding their technical components, design, and systems.
Build and maintain relationships with business stakeholders by understanding their goals and providing strategic support.
Identify problems, evaluate solutions, communicate updates, advocate for timely resolution, and ensure issues are closed.
Support management and prioritization of the Retention Marketing team’s capabilities and enhancements roadmap.
Analyze programs and tactics to identify gaps, trends, and opportunities to improve campaign execution and customer experience.
Lead stakeholder meetings to initiate projects, communicate progress, and resolve outstanding issues.
Troubleshoot major challenges and escalate critical issues to leadership as needed.
Prepare and deliver hindsight analyses and recommendations to leadership and partner teams.
Foster acceptance and respect and strengthen authentic relationships with colleagues, customers, and communities.
Perform other duties as assigned.

Benefits

Competitive pay and benefits.
Comprehensive health and wellness coverage.
401(k) match.
Paid time off.
Eight paid holidays.
Continuous learning and leadership development.
Colleague Resource Groups.
Volunteer opportunities.
Merchandise discounts.
Performance-based incentives.
Annual merit review.
Employee Assistance Program with mental health counseling and legal and financial advice.
Tuition reimbursement.