CRM Specialist

Caesars Entertainment•Las Vegas, NV

4d•$55,000 - $65,000

About The Position

The CRM Specialist works closely with the CRM Manager to manage Caesars CRM campaigns and drive customer retention through appropriate CRM channels, including email marketing, in-app messages, and push messages. The role develops and carries out CRM strategy and defines campaigns throughout the customer lifecycle to maximize retention.

Requirements

Bachelor’s degree or relevant work experience.
Proficiency in Excel.
Analytical and data-driven mindset.
Available to work weekends.
Excellent communication, proofreading, and organizational skills.
Well organized and able to prioritize work for self and others.
Ability to multitask and work within tight deadlines.
Efficient and confident communicator with strong collaboration and influencing skills.
Energy and enthusiasm for a new challenge, with the ability to tackle a complex regulatory environment.
Eagerness to define how the work is done for a new business in the US.
Excitement about the opportunity to launch and grow a significant business in a new sector.

Nice To Haves

Two or more years of experience with Salesforce and/or Optimove.
Proficiency in HTML; this is a plus but not essential.
Knowledge of the gaming industry; this is a plus but not essential.

Responsibilities

Create, segment, and launch remarketing campaigns, primarily through email, in-app, and push notifications.
Build emails, proofread them, test links, and confirm record counts.
Conduct A/B or multivariate testing on CRM campaigns to determine effectiveness.
Track and report on CRM campaigns to guide improvements and report to the CRM Manager and Director.
Ensure CRM campaigns comply with current industry best practices.
Assist with new employee training.
Serve as preliminary approver of all player-facing communications.