CRM Specialist

Caesars Entertainment•Las Vegas, NV

About The Position

The CRM Specialist works closely with the CRM Manager to manage Caesars CRM campaigns and drive customer retention through appropriate CRM channels, including email marketing, in-app messages, and push messages. The role develops and carries out CRM strategy and defines campaigns across the customer lifecycle to maximize retention.

Requirements

Bachelor’s degree or relevant work experience.
Proficiency in Excel.
Analytical and data-driven mindset.
Available to work weekends.
Excellent communication, proofreading, and organizational skills.
Ability to prioritize work for self and others, multitask, and meet tight deadlines.
Efficient and confident communication skills, with strong collaboration and influencing skills.
Energy and enthusiasm for a new challenge and ability to address a complex regulatory environment.
Eagerness to define processes for a new business in the US and interest in launching and growing a significant business in a new sector.
Ability to sit, type, talk on the phone, and write for extended periods.

Nice To Haves

Two or more years of experience with Salesforce and/or Optimove.
Proficiency in HTML coding.
Knowledge of the gaming industry.

Responsibilities

Create, segment, and launch remarketing campaigns, primarily through email, in-app, and push notifications.
Build emails, proofread content, test links, and confirm record counts.
Conduct A/B or multivariate testing on CRM campaigns to determine effectiveness.
Track and report on CRM campaigns to guide improvements, reporting to the CRM Manager and Director.
Ensure CRM campaigns comply with current industry best practices.
Assist with training new employees.
Serve as the preliminary approver of player-facing communications.