Senior Specialist, CRM Marketing

Brother International Corporation • Bridgewater Township, NJ

14d • Hybrid

About The Position

The Senior Specialist, CRM Marketing oversees the development and growth of email marketing programs, delivering timely, relevant, consistent, and personalized communications that engage customers and drive sales. The role creates, tests, schedules, and reports on email, SMS, push notification, and nurture/lifecycle campaigns using WYSIWYG editors and HTML/CSS. It works closely with cross-functional partners, including business units representing different products and design and development teams.

The position supports strategic direction for Brother’s B2B and B2C email programs and owns day-to-day campaign initiation, briefing, creative proofing, execution, and deployment for assigned sales divisions. It also develops audience criteria, manages campaign analytics and optimization, ensures regulatory compliance, and serves as a CRM marketing subject matter expert who educates stakeholders and recommends improvements to customer engagement, lead nurturing, and lifecycle marketing.

This is a hybrid role. Subject to business needs, employees may work remotely up to two days per week, with office days determined by the manager. The targeted base salary is $80,000–$100,000 per year. No additional incentives or variable pay apply.

Requirements

• At least 5 years of corporate email marketing experience overseeing B2C and/or B2B programs, including cross-functional work and hands-on email execution, campaign management, content, and design through marketing automation platforms and/or email service providers.
• At least 1 year of front-end development experience using WYSIWYG editors, with basic HTML/CSS knowledge in a large corporate environment.
• Knowledge of working with email service provider platforms, including email, campaign, content, and design management.
• Understanding of APIs and data integrations between platforms.
• Knowledge of responsive design and automated emails, including HTML and testing/validation skills.
• Knowledge of troubleshooting cross-browser and mobile compatibility issues.
• Knowledge of email campaign best practices, including responsive HTML coding, formatting, tracking, A/B testing, and reporting.
• Knowledge of HTML email rendering bugs and workarounds.
• Knowledge of Salesforce Marketing Cloud and Pardot (MCAE).
• Ability to independently move work forward, influence cross-functional partners, and drive CRM initiatives.
• Attention to detail and ability to execute projects from beginning to end with minimal supervision.
• Strong interpersonal abilities and oral and written communication skills.
• Strong analytical ability, including understanding quantitative and qualitative techniques to identify opportunities, assess results, and continuously improve.
• Ability to create presentations and present to marketing team members.

Nice To Haves

• Bachelor’s degree or equivalent experience in Marketing, Business, Communications, or a related field is preferred.

Responsibilities

• Assist in setting the strategic direction of email marketing programs for Brother’s B2B and B2C Sales Divisions.
• Own and manage day-to-day project initiation, briefing, creative proofing, execution, and deployment for assigned Sales Division email initiatives using a marketing automation solution.
• Create email and SMS campaign audience criteria using filtered data extensions, SQL, lead scoring, and dynamic content targeting.
• Collaborate with business units and internal team members.
• Set up, configure, and deploy SMS and push notifications for timely, targeted customer engagement and conversions.
• Ensure email, SMS, and push campaigns comply with applicable legal regulations.
• Analyze campaign performance and recommend creative or strategic optimizations to Marketing.
• Review and report campaign results and KPIs, drawing insights to improve channel performance.
• Initiate and track A/B testing programs using KPI data and trend analysis to improve the email experience.
• Review web analytics and email performance data to inform marketing decisions based on customer interactions, online behavior, and conversions, working with Marketing and other stakeholders.
• Develop documentation and road maps for processes, A/B tests, and successful email promotions.
• Create and execute email campaigns through third-party email services, including Salesforce, Pardot (MCAE), Responsys, and Constant Contact.
• Develop campaign front ends using WYSIWYG editors and HTML/CSS, ensuring code consistency across email clients and browsers.
• Verify campaign and activity details, including content and links, are tagged and captured accurately for click and interaction analysis.
• Serve as a CRM marketing subject matter expert, providing strategic recommendations to improve customer engagement, lead nurturing, and lifecycle marketing performance.
• Keep abreast of industry best practices and recommend internal strategies.
• Educate business units and leadership on best practices, trends, benchmarks, and the competitive landscape, supporting organization-wide adoption.
• Help educate others in the business on email best practices.

Benefits

• Health insurance, effective from day one of employment.
• Vision insurance, effective from day one of employment.
• Dental insurance, effective from day one of employment.
• 401(k) retirement savings plan with a match of up to 100% of the first 4% of employee contributions; employer matches vest immediately.
• Educational assistance reimbursing up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs.
• Hybrid work schedule, with up to two remote days per week subject to business needs.
• Flexible Fridays.
• Casual dress code.
• Facilitated courses and certificate programs, and resources for self-paced learning.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed