CRM Marketing Manager - 12 month FTC

DEPT®•Toronto, ON

20h•CA$90,000 - CA$110,000•Hybrid

About The Position

This role is part of our Global Studios team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalised, digital communications that change perceptions, shape new behaviours, and shift market share for our clients. The CRM Manager is responsible for leading the email and SMS marketing channel, requiring an autonomous self-starter who makes data-driven decisions and drives measurable business results. The ideal candidate will be an experienced CRM professional who demonstrates the ability to manage comprehensive email and SMS marketing programs with exceptional attention to detail and the capability to deliver clear, compelling messages that drive customer engagement and revenue growth. This role will define and champion highly personalized content experiences for our known customers while driving a customer-first mindset. The successful candidate will work collaboratively with internal stakeholders and external partners to meet the objectives of the broader business while maintaining operational excellence in a fast-paced retail commerce environment. This is a 12 month fixed term contract.

Requirements

Bachelor's degree in business, marketing, communications, or related field required
4+ years of demonstrated experience in CRM/email/SMS marketing, marketing/advertising agency experience, e-commerce, multi-channel retail, or digital marketing
Proven track record of success in meeting or exceeding revenue goals through email marketing initiatives
Demonstrated ability to handle large volumes of marketing campaigns and complex segmentation strategies simultaneously
Proven expertise in setting up and analyzing A/B tests specific to email marketing optimization
Strong analytical mindset with passion for data-driven decision making and performance optimization
Exceptional attention to detail with ability to manage multiple campaigns without compromising quality
Ability to write, edit, and optimize email copy with strong understanding of direct response copywriting principles
Strong interpersonal skills with proven ability to communicate effectively with diverse stakeholders
Excellent written and verbal communication skills with ability to present complex data insights to non-technical audiences
Strong project management capabilities with experience managing multiple seasonal campaigns and product launches simultaneously
Ability to establish and build productive relationships both internally and externally while communicating effectively across the organization
Understanding of retail merchandising cycles and promotional calendar management

Responsibilities

Drive development of comprehensive email and SMS go-to-market calendars across seasonal product categories, product launches, promotional events, hot markets, and corporate/cross-brand initiatives
Plan and implement email and SMS marketing strategies focused on improving key performance indicators including content personalization, visit rates, conversion optimization, list growth, and revenue growth
Manage high-volume daily campaign delivery ensuring flawless execution and optimal deliverability across all customer segments
Foster compelling storytelling to create dynamic, engaging, and authentic brand experiences that successfully reflect our mission to become a beloved brand
Oversee the email briefing process, ensuring clear, actionable guidance is provided to creative teams to achieve engaging storytelling while embedding branding principles and personalization at scale
Collaborate with brand marketing teams to ensure email and SMS content aligns with overall brand voice, seasonal campaigns, and product messaging strategies
Craft and execute comprehensive experimentation roadmaps including landing page optimization, creative testing, audience segmentation, subject line optimization, and send time testing
Implement advanced A/B and multivariate testing strategies to continuously optimize email and SMS performance and drive revenue growth
Utilize predictive analytics and machine learning capabilities to enhance personalization and customer targeting
Work in close partnership with CRM Operations team to ensure campaigns are built, tested, and executed accurately, effectively, and on schedule
Partner with business management and merchandising teams to align email content with strategic initiatives, inventory management, pricing strategies, and promotional calendars
Coordinate with customer service teams to ensure consistent messaging across all customer touchpoints
Lead multiple projects concurrently while providing regular performance monitoring and updates to CRM team, business management, and cross-functional partners
Perform real-time and periodic ad hoc analyses to evaluate channel performance, identify optimization opportunities, and provide actionable insights

Benefits

A flexible, hybrid working policy.
An excellent salary based on experience and equal pay policies.
Mental health support, and company sick pay scheme.
15 days paid holiday annually (plus Public Holidays).
Refreshments are provided in the office all week.
Enhanced family friendly policies to support new parents.
Social and Cultural Events, plenty of opportunities to connect with colleagues through organised activities and celebrations.
Inspirational Talks, bringing the outside in with regular guest speakers and events.
Learning and Development, supporting your growth with continuous opportunities to learn and advance.
Buddy Programme: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®.
A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.