CRM Marketing Coordinator - 12 month FTC

DEPT®•Toronto, ON

19h•CA$65,000 - CA$85,000•Hybrid

About The Position

This role is part of our Global Studios team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalised, digital communications that change perceptions, shape new behaviours, and shift market share for our clients. Supports CRM planning and execution across Fanatics’ leagues and partner sites by trafficking campaigns, coordinating creative workflow, and ensuring high-quality execution from planning through deployment. This role serves as the operational and organizational connective tissue between CRM strategy, creative, operations, and business stakeholders.

Requirements

Experience with Smartsheet and/or Workfront for campaign trafficking
Ability to serve as primary liaison between CRM Strategy leads and CRM Operations
Experience inputting, managing, and maintaining marketing campaign IDs and details
Skill in monitoring daily campaign health and readiness
Experience maintaining and updating CRM calendars
Proficiency in proofing and QAing marketing emails for content accuracy, creative continuity, suppressions, and promotional details
Experience acting as a creative gatekeeper and workflow owner
Ability to enforce process standards, naming conventions, and timelines
Skill in ensuring integrity of creative assets adhere to campaign naming taxonomy and organization
Ability to source, organize, and batch creative assets and PIDs
Proactive identification of creative gaps or risks
Experience maintaining a catalog of creative and campaign history
Ability to compile raw data into spreadsheets for analysis
Flexibility to provide support across the CRM team as needs arise

Responsibilities

Own end-to-end campaign trafficking across CRM programs, ensuring campaigns move smoothly from planning through deployment using Smartsheet and/or Workfront
Serve as primary liaison between CRM Strategy leads and CRM Operations, maintaining accurate campaign statuses (planned, in progress, ready to build, approved)
Input, manage, and maintain all marketing campaign IDs and campaign details in Workfront
Monitor daily campaign health and readiness across CRM, identifying stalled or at-risk campaigns and driving resolution
Maintain and update CRM calendars with current promotions, prior-year themes, and historical references
Proof and QA CRM emails as a final quality control layer, including content accuracy, creative continuity, suppressions, and promotional details
Act as creative gatekeeper and primary workflow owner, enforcing process standards, naming conventions, and timelines (across the various creative workflows from Fanatics internal teams and creative agencies)
Ensure integrity of creative assets adhere to our campaign naming taxonomy and organized by site/brand to ensure seamless development that is risk/error free and on time.
Source, organize, and batch creative assets and PIDs based on league, team, and seasonal priorities
Proactively identify creative gaps or risks and escalate early to protect timelines and quality
Proof and QA marketing emails as a final quality control layer, including content accuracy, creative continuity, suppressions, and promotional details
Maintain an ongoing catalog of creative and campaign history to support remails
Compile raw data into excel spreadsheets for the CRM Strategy leads to analyze for campaign performance optimization
Provide flexible support across the CRM team as needs arise to ensure continuity, speed, and quality of execution including administrative tasks that support the business