Growth Marketing Manager – 6 Month FTC

Lloyds Banking Group•Halifax, NS

3d•£61,344 - £68,160•Hybrid

About The Position

As our Growth Marketing Manager, you’ll sit at the heart of experimentation and acceleration - designing smart, insight‑led tests across channels to prove what drives true incremental impact for our brands and products. You’ll bring deep expertise in paid social - especially Meta and TikTok - while also exploring new frontiers across affiliate marketing and emerging platforms. With a blend of creativity, analytical rigour, and curiosity, you’ll turn hypotheses into scalable growth strategies that unlock long-term investment. If you love solving complex growth challenges, pushing creative boundaries, and uncovering what really moves the needle, this is one of the most exciting opportunities in the team.

Requirements

At least 5 years of direct experience managing multi-million-pound budgets in the realm of paid social media
Advanced paid social expertise, especially across Meta and TikTok - including audience strategy, creative optimisation, and advanced measurement (e.g., conversion lift, incrementality testing).
A strong creative eye, with the ability to guide and optimise assets for different audiences, formats, and funnel stages.
Performance marketing experience, with the ability to interpret data, diagnose issues, uncover insights, and drive measurable commercial results.
Cross‑channel curiosity and versatility, with enthusiasm for testing channels like PMax, Demand Gen, YouTube, Snapchat, Pinterest, and exploring new affiliate partnerships – to ensure marketing plans are outcome-first (rather than channel-siloed).
A proactive, growth-focused mindset, comfortable in ambiguity, energised by experimentation, and motivated by uncovering new scalable opportunities.

Responsibilities

Lead Cross‑Channel Growth Strategy & Testing: Design and run structured experiments across Paid Social, Affiliate, and emerging channels (including PMax, Demand Gen, YouTube, Snapchat, and Pinterest) to prove incrementality and unlock scalable growth opportunities.
Partner with Full Funnel teams to identify, validate, and scale new growth levers that drive incremental customer acquisition and commercial value.
Build channel plans that translate commercial goals into targeted, measurable activity.
Own Hands‑On Activation & Performance Delivery: Manage in‑platform execution across Meta and TikTok, optimising audiences, creative, formats, and measurement approaches (including conversion lift studies).
Work closely with agency partners and internal teams to ensure aligned strategy, high-quality execution, and continuous optimisation.
Drive Creative Excellence: Develop, refine, and optimise creative templates grounded in audience insights and platform behaviours.
Collaborate with creative teams to produce high-performing, social-first assets that maximise engagement and conversion.
Unlock New Affiliate Growth: Identify and explore new affiliate partners beyond traditional comparison sites, designing performance-based test programmes that uncover incremental opportunities.
Shape the Channel Roadmap & Share Insight: Feed into long-term channel strategy, innovation roadmaps, and future investment recommendations.
Document learnings, codify best practice, and share insight across teams to uplift capability and drive consistent performance.