CRM & Marketing Automation Manager

Gills Point S Tire & Auto•The Dalles, OR

About The Position

At Gills Point S, the team aims to provide exceptional customer service and ensure employees feel valued and engaged. The company seeks team members who want to grow with them, emphasizing family values and operational ethics. The CRM & Marketing Automation Manager is responsible for owning and optimizing the HubSpot CRM and Marketing Hub ecosystem. This role drives lifecycle marketing, lead processing, workflow automation, segmentation, and campaign execution to increase leads, store visits, and customer engagement across a multi-state, multi-location service center network. This position is both strategic and technical, requiring collaboration with Marketing, IT/Data Engineering, and Operations.

Requirements

3–6+ years in CRM, marketing automation, or marketing operations
2+ years with HubSpot Marketing Hub
Strong technical understanding of CRM data structures, integrations, APIs, and automation logic
Experience with segmentation, lead nurturing, workflow design, reporting, and email/SMS best practices
Analytical mindset with ability to translate data into actionable insights
Experience collaborating with IT/Data teams

Nice To Haves

HubSpot Marketing Hub (admin-level preferred)

Responsibilities

Serve as the organization’s HubSpot CRM/Marketing Hub expert and platform administrator
Manage governance, permissions, naming conventions, UTM standards, and workflow documentation
Work closely with IT/Data Engineering on HubSpot integrations with Snowflake, BayIQ, HITS, scheduling tools, and other data sources
Configure and manage HubSpot private apps and API connectors for 3rd-party integrations
Build, optimize, and maintain automated workflows (lead routing, lifecycle nurturing, reactivation, abandoned quotes, post-service follow-up)
Implement lead processing automation to improve efficiency and data accuracy
Continuously simplify and optimize workflow logic and automation performance
Personalize communications using dynamic content and custom logic
Build and deploy targeted email and SMS campaigns supporting promotions, service reminders, and customer lifecycle engagement
Conduct A/B testing and apply insights to improve open rates, click-through rates, and conversions
Maintain compliance with CAN-SPAM, CTIA, opt-in requirements, and deliverability standards
Maintain database integrity through deduplication, hygiene, lifecycle stage mapping, and enrichment
Build segmented lists and audiences for lifecycle programs, promotions, and paid media targeting
Apply segmentation methodologies to drive more personalized and effective outreach
Own HubSpot attribution settings, UTM structure, and tracking alignment across digital channels
Build dashboards for lead flow, store visit conversions, workflow performance, and engagement metrics
Analyze performance data and recommend optimizations to improve outcomes