CRM Marketing Manager

Jenson USA•Riverside, CA

18h•Hybrid

About The Position

Jenson USA, located in Riverside, is an online retailer specializing in all types of bikes, including mountain, road, and e-bikes. The company fosters an easy-going, welcoming, and flexible atmosphere, with many team members being avid riders. As the CRM (Customer Relationship Management) Marketing Manager, the successful candidate will be responsible for developing and leading the implementation of a customer retention strategy. The primary goal of this strategy is to increase revenue by driving a higher rate of repeat purchases, expanding customer share of wallet, and enhancing overall customer lifetime value through targeted and personalized customer communications and site experiences across various channels.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field.
Minimum of 5 years of experience in CRM, email marketing, or a related role.
Proven track record in developing and implementing successful customer retention strategies.
Proficiency with CRM software and tools.
Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
Excellent understanding of email marketing platforms and SMS marketing tools.
Experience with A/B testing and campaign optimization.
Proficient in marketing automation and user journey mapping.
Strong project management skills and ability to manage multiple projects simultaneously.
Excellent communication and collaboration skills to work effectively with cross-functional teams.
Creative thinking with the ability to develop engaging and personalized marketing content.
Detail-oriented with a focus on quality and accuracy.
Self-motivated and proactive with a strong sense of ownership.
Adaptable and open to learning new tools and techniques.
Familiarity with data analysis tools (e.g., Google Analytics, Excel, SQL).

Nice To Haves

Equivalent work experience may also be considered (in lieu of a Bachelor's degree).
Experience in the retail or e-commerce industry, preferably in a similar product category (bikes, outdoor gear, etc.).
Passionate about cycling and the biking community is a plus.
Knowledge of HTML/CSS for email template creation.
Experience with personalization and recommendation engines.

Responsibilities

Develop and lead the implementation of a customer retention strategy.
Be responsible for the creation and maintenance of a customer audience and segment database.
Analyze customer data to identify behaviors, trends, and insights, and use this information to optimize campaign and personalization strategies.
Take the lead in crafting automation and user journeys that enhance every stage of the customer lifecycle.
Collaborate with marketing, sales, and customer service teams to ensure alignment and support for personalization and retention initiatives.
Devise a campaign cadence in line with marketing calendars, drive copy and creative development, optimize, and evolve creative templates, and ensure well-optimized landing environments.
Own and improve the end-to-end process for email & SMS campaign execution, including planning, building, editing, testing, approving, scheduling, and deploying campaigns in Email/SMS platforms.
Own and improve automated/triggered email & SMS workflows to gather leads, recover abandoned carts/checkouts, encourage repeat purchases, and re-engage inactive customers.
Own and improve on personalized web experiences such as landing experiences, imagery, messaging, personalized product recommendations, personalized category page sorts, site search results, special offers, etc.
Own and manage customer file reporting and modeling
Develop and implement an A/B testing strategy to improve personalization and retention strategy engagement.
Stay up to date with retention and personalization marketing trends and best practices.
Develop and execute a customer lifecycle roadmap aimed at improving customer engagement, retention, and conversion.
Track and communicate personalization and retention KPIs to marketing and, executive team stakeholders.
Oversee the implementation and management of CRM software and tools.

Benefits

100% HMO Employee Medical Coverage. If you are out of network, additional costs may apply.
Dental and Vision Insurance
3 Weeks’ of Paid Time Off
7 Paid Holidays
Bike Day: An extra day off awarded each year at your work anniversary.
Flexible Spending Account
401(k) Retirement Plan with Employer Matching up to 4%
Supplemental Life Insurance
Access to our full inventory via Employee Purchase Program at cost + 3.5%
Professional Growth & Development Opportunities