CRM Email and Marketing Specialist

The CRM Email and Marketing Specialist at YETI is responsible for the tactical strategy and execution of CRM programs, specifically focusing on email and SMS campaigns for the US market. This role involves managing and optimizing CRM channel communications, analyzing customer data to drive business results, and collaborating with internal and external partners. The ideal candidate is a highly motivated marketer with a passion for creating personalized consumer experiences through email content. They should be detail-oriented, thrive in fast-paced environments, and have a proactive and positive attitude.

• Help drive ideation and development of CRM channel communications, including email and SMS list growth strategies and triggered and dynamic programs
• Perform day-to-day CRM marketing activities, such as email and SMS campaign set-up, scheduling, testing, tagging, and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns
• Maintain program engagement KPIs for Open Rate, Click-to-Open Rate, Conversion, and Unsubscribes through continuous test and learn agenda
• Analyze channel and customer data to draw insights and make recommendations for campaign optimization
• Maximize technical skills and cross-collaboration to meet business needs
• Ensure consistency and effectiveness by aligning with external partners
• Grow channels and identify segment trends and opportunities in collaboration with the CRM team

• Highly analytical, data-driven, innovative, and creative marketer
• Ability to independently manage multiple tasks and projects simultaneously
• Proactive and positive can-do attitude
• Experience in designing, planning, and reporting solutions for data-driven decision making
• Experience in CRM program management, including outbound campaigns, behavior-based triggers, and transactional trigger programs
• Familiarity with CRM and email marketing strategies
• Passion for creating meaningful 1:1 consumer experiences through email
• Attention to detail and thoroughness
• Comfortable in fast-paced environments with entrepreneurial DNA
• Ability to analyze channel and customer data to draw insights and make recommendations for campaign optimization
• Strong technical skills and ability to collaborate with cross-functional teams
• Excellent communication and collaboration skills with external partners
• Ability to identify segment trends and opportunities for growth

• Opportunity to create exceptional, meaningful work
• Problem-solving with innovative team members
• High-quality gear for outdoor adventures
• Independent management of multiple tasks and projects
• Proactive and positive can-do attitude
• Influence in design, planning, and reporting solutions
• Tactical strategy and execution of CRM programs
• Focus on CRM program management including email & SMS list growth strategies and triggered and dynamic programs
• Continuous test and learn agenda for program engagement KPIs
• Analysis of channel and customer data for insights and recommendations
• Collaboration with multiple teams and stakeholders
• Knowledge in CRM, customer analysis, and reporting
• Excellent written and verbal communication skills
• Empowered to independently and creatively problem solve
• Positive and highly motivated self-starter
• Onsite, hybrid, or remote work options (depending on the role)