CRM Associate - Part Time
About The Position
Fanatics Betting & Gaming is seeking a part-time CRM Associate to support day-to-day execution of its Commercial CRM program. The role builds, quality-checks, launches, and monitors campaigns, and helps resolve issues in a live sports environment. It is hands-on and execution-focused, working closely with CRM, Promo Ops, Creative, Legal, and Customer Service. The position is expected to involve 20–30 hours of work per week on a rotating schedule agreed with the manager, with all shifts based on Eastern Time. Scheduled hours fall on evenings, weekends, and key game days, planned in advance and included in weekly hours. Some Monday–Friday core-business-hours overlap is required for coordination and approvals. Responsibilities include building and configuring email, push, and in-app campaigns; checking campaign functionality and accuracy before launch; monitoring sends and handling or escalating deployment problems; executing real-time sends tied to sporting events; investigating campaign- and promotion-related customer issues; maintaining campaign calendars and documentation; and improving recurring workflows. The role requires availability every Friday, Saturday, and Sunday.
Requirements
- At least 1 year of experience in CRM, marketing operations, or campaign execution across email, push, and/or in-app channels.
- Exceptional attention to detail and a strong quality-assurance mindset.
- Strong organizational skills and ability to manage multiple campaigns, requests, and deadlines within a part-time schedule.
- Passion for sports, betting, and gaming products.
- Calm, solutions-oriented approach to troubleshooting in a fast-paced, live environment.
- Bachelor's degree in Marketing, Sports Management, or a related field, or equivalent experience.
- Ability to work autonomously and execute projects end to end without immediate feedback or direction.
- Ability to work every Friday, Saturday, and Sunday.
Nice To Haves
- Hands-on experience with XtremePush, Braze, or similar CRM platforms.
- Experience with personalization tools such as Movable Ink.
- Experience with Airtable or similar planning and tracking tools.
Responsibilities
- Build campaigns across XtremePush and Movable Ink, including email, push, and in-app messaging.
- Set up assigned campaigns, including audience selection, asset approval, dynamic content and personalization, scheduling, and deployment.
- Quality-check campaigns before launch, verifying links, offers, segmentation, and personalization across devices.
- Monitor active sends during scheduled hours and resolve or escalate deployment issues.
- Strategize and execute real-time CRM sends tied to the sporting calendar and major events.
- Partner with Promo Ops to troubleshoot customer-service contacts related to CRM campaigns and promotions.
- Investigate customer-reported issues such as missing offers, broken links, and eligibility questions; identify causes and coordinate resolution.
- Identify recurring issues to help improve processes and reduce customer contacts.
- Monitor designated Slack channels during scheduled hours for breaking developments and last-minute requests, and respond promptly.
- Maintain campaign calendars, trackers, and documentation in Airtable or similar tools.
- Help templatize recurring campaigns and streamline build workflows.
- Use AI tools and automation where possible to speed up drafting, QA, and reporting.
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What This Job Offers
Job Type
Part-time
Career Level
Entry Level
