CRM Associate

Fanatics Betting & Gaming•Philadelphia, NY

About The Position

Fanatics is seeking a CRM Operations Associate to support lifecycle and campaign communications across the Fanatics App and Fanatics ONE loyalty program. The role focuses on campaign execution and quality assurance, audience segmentation, campaign calendar maintenance, recurring reporting, and analytical insights. It combines hands-on operational work with process improvement and the development of data-driven, segment-based customer marketing strategies. The position reports to CRM leadership and works cross-functionally with Loyalty, Marketing, Commercial, Legal, and Data teams.

Requirements

1–3 years of experience in CRM, marketing operations, analytics, or a related role.
Experience building or maintaining audience segments and familiarity with segmentation and targeting logic.
Strong analytical mindset and experience working in data-driven environments.
Highly detail-oriented, with experience owning workstreams.
Curiosity, ability to learn quickly, and willingness to dive deeply into new systems and operational models.
Collaborative and empathetic team player comfortable working cross-functionally.
Bachelor's degree in Business, Marketing, Communications, or a related field.
Willingness to work flexible hours, including occasional evenings or weekends as needed.

Nice To Haves

Hands-on experience with CRM or email service provider (ESP) platforms.
Understanding of lifecycle marketing concepts such as onboarding, retention, win-back, and VIP.
Familiarity with email and push deliverability best practices and compliance requirements, such as CAN-SPAM and TCPA.
Familiarity with the sports calendar and landscape.

Responsibilities

Support the creation, execution, and monitoring of marketing and promotional campaigns across Fanatics ONE and the Fanatics App.
Coordinate with Loyalty, Marketing, Commercial, and Legal teams to operationalize campaigns end to end.
Assist with briefing and quality assurance of campaign creative assets, including dynamic and personalized content.
Troubleshoot operational issues and support launch adjustments to protect the customer experience.
Maintain the loyalty campaign calendar in partnership with go-to-market teams and other CRM channels.
Build ad hoc reports and data pulls for the CRM team.
Develop campaign audience criteria, including segmentation and dynamic-content targeting, in collaboration with CRM leadership.
Build, quality-check, and maintain customer segments and audience lists.
Partner with Data teams to validate segment logic, troubleshoot data issues, and ensure audience accuracy.
Maintain suppression lists, opt-out logic, and audience hygiene to protect deliverability and compliance.
Support setup, quality assurance, and monitoring of always-on lifecycle journeys, such as welcome series and VIP or loyalty flows.
Help identify opportunities to introduce or refine triggered and automated communications based on fan behavior.
Identify opportunities to streamline workflows and improve processes across CRM, Fanatics ONE, and go-to-market teams.
Ensure accuracy, consistency, and quality across CRM communications.
Serve as an execution partner in a fast-paced, evolving environment.