CRM Associate (Gaming)

bet365•Denver, CO

18h•$50,000 - $60,000•Hybrid

About The Position

As CRM Associate, Gaming, you will plan and execute CRM promotional and lifecycle campaigns across multiple regions, delivering them on time and to a high standard. You will support daily team activities, including planning, testing, executing, and analyzing campaigns. You will deliver promotional plans that apply localized, industry, and marketing-focused best practices while meeting applicable regulatory and marketing standards. The role includes building and driving campaigns throughout the customer lifecycle, analyzing performance and identifying ways to improve engagement, and working with stakeholders to support departmental and company needs. You will contribute to data-driven campaign optimization, recognize commercial opportunities, and monitor industry practices and competitor trends. The position is hybrid in Colorado, full-time, and day shift. The annual salary range is $50,000 to $60,000.

Requirements

Excellent organization and prioritization skills, outstanding attention to detail, and ability to work in a high-pressure, fast-paced environment.
Passion for casino games and understanding of what appeals to customers and drives engagement.
Understanding of online casino betting mechanics, promotions, and KPIs.
Comfort using CRM tools, including customer data platforms such as Optimove and engagement platforms such as Braze.
Understanding of customer behaviors and lifecycles relevant to online casino.
Strong numerical and analytical skills, including the ability to use a range of data insights and sources.
Results-driven approach and willingness to A/B test, reevaluate, optimize, and test again.
Ability to lead by example and demonstrate strong teamwork.
Exceptional communication and interpersonal skills.

Nice To Haves

Experience working in a CRM or marketing-related role is preferred.

Responsibilities

Plan and execute CRM promotional and lifecycle campaigns across multiple regions, ensuring they are delivered on time and to a high standard.
Support daily CRM campaign activities, including planning, testing, execution, and analysis.
Deliver promotional plans using localized, industry, and marketing-focused best practices while adhering to regulatory and marketing standards.
Build and drive campaigns that engage customers at all stages of the customer lifecycle.
Ensure casino CRM activities meet quality standards, regulations, and brand guidelines.
Analyze campaign performance and communicate insights on improving engagement.
Follow existing strategic decisions and guidelines while developing CRM knowledge and expertise.
Collaborate with stakeholders to meet departmental and company needs.
Recognize commercial opportunities and gather and analyze relevant information before making commercial decisions.
Monitor industry best practices and competitor trends to maintain high CRM standards.
Promote a data-driven culture and monitor customer behavior to optimize performance.