CRM Associate
About The Position
The CRM Associate supports CRM campaign execution and quality assurance, audience segmentation, calendar upkeep, and recurring reporting and analysis for the Fanatics Ecosystem CRM team. The team manages lifecycle and campaign communications across the Fanatics App and Fanatics ONE loyalty program, including push, in-app messaging, inbox, and email. The role reports to CRM leadership and combines hands-on operational execution with process improvement and reporting. The successful candidate brings basic email and push marketing knowledge and an operational mindset, and will develop skills in data-driven, segment-based customer marketing strategies.
Requirements
- 1–3 years of experience in CRM, marketing operations, analytics, or a related role.
- Experience building or maintaining audience segments and familiarity with segmentation and targeting logic.
- Strong analytical mindset and experience working in data-driven environments.
- Highly detail-oriented, with experience owning workstreams.
- Curious, a fast learner, and willing to dive deep into new systems and operational models.
- Collaborative, empathetic team player comfortable working cross-functionally.
- Bachelor's degree in Business, Marketing, Communications, or a related field.
- Willingness to work flexible hours, including occasional evenings or weekends as needed.
Nice To Haves
- Hands-on experience with CRM or ESP platforms.
- Understanding of lifecycle marketing concepts, including onboarding, retention, win-back, and VIP.
- Familiarity with email and push deliverability best practices and compliance requirements, such as CAN-SPAM and TCPA.
- Familiarity with the sports calendar and landscape.
Responsibilities
- Support the creation, execution, and monitoring of marketing and promotional campaigns across the Fanatics ONE loyalty program and Fanatics App.
- Collaborate with Loyalty, Marketing, Commercial, and Legal teams to operationalize campaigns end to end.
- Assist with briefing and quality-checking campaign creative assets, including dynamic and personalized content.
- Troubleshoot operational issues and support launch adjustments to protect the customer experience.
- Maintain the loyalty campaign calendar in partnership with GTM teams and other CRM channels.
- Build ad hoc reports and data pulls for the CRM team.
- Develop campaign audience criteria, including segmentation and dynamic content targeting, in collaboration with CRM leadership.
- Build, quality-check, and maintain customer segments and audience lists.
- Partner with Data teams to validate segment logic, troubleshoot data issues, and ensure audience accuracy.
- Maintain suppression lists, opt-out logic, and audience hygiene to protect deliverability and compliance.
- Support setup, quality assurance, and monitoring of always-on lifecycle journeys, such as welcome series and VIP or loyalty flows.
- Help identify opportunities to introduce or refine triggered and automated communications based on fan behavior.
- Identify opportunities to streamline workflows and improve processes across CRM, Fanatics ONE, and GTM.
- Ensure accuracy, consistency, and quality across CRM communications.
- Act as a reliable execution partner in a fast-paced, evolving environment.
Benefits
- Benefits information is available at https://benefitsatfanatics.com/.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
