Creator Partnerships Manager
About The Position
The Creator Partnerships Manager owns creator sourcing, vetting, relationship development, outreach, negotiation, and campaign readiness for branded campaigns. The role identifies talent aligned with client audiences, objectives, and budgets, and develops creator recommendations that consider audience fit, content quality, performance, brand safety, and revenue potential. The position partners with Client Services, Strategy, and Production to ensure creator recommendations can be executed and campaigns meet client expectations. It guides creator onboarding and readiness, maintains accurate creator records and performance insights, and uses campaign results to inform future recommendations, pricing, and relationship strategy. The role also identifies emerging creators, formats, and platform trends; improves sourcing and outreach processes; shares market insights; and advises colleagues on creator selection and negotiations.
Requirements
- At least 4 years of experience in influencer marketing, creator partnerships, talent representation, or a related role, including direct experience sourcing and negotiating with creators.
- A strong network of creators, managers, or agents and a demonstrated ability to build new relationships.
- Sound judgment in evaluating creator fit, audience quality, content performance, and commercial value.
- Experience managing multiple campaigns and a high volume of creator conversations at different stages.
- Confidence negotiating compensation and contract terms while protecting campaign goals and budgets.
- Strong knowledge of social platforms, creator trends, and metrics used to assess content and campaign performance.
- Excellent written and verbal communication skills, including the ability to work effectively with creators, clients, and internal teams.
- Strong organization, attention to detail, and ownership of deadlines and follow-through.
Nice To Haves
- Experience with HubSpot, TikTok Creator Marketplace, Google Workspace, and PandaDoc.
Responsibilities
- Source and vet creators for branded campaigns using social platforms, creator marketplaces, professional networks, and internal tools.
- Develop creator recommendations and shortlists based on audience fit, content quality, performance, brand safety, and revenue potential.
- Build relationships with creators, managers, and agents to expand the creator network and improve access to sought-after talent.
- Lead outreach and pitch branded opportunities, communicating partnership value and converting creator interest into confirmed participation.
- Negotiate creator fees, deliverables, usage rights, timelines, and other commercial terms; prepare proposals and agreements and manage redlines with internal stakeholders.
- Partner with Client Services, Strategy, and Production to ensure creator recommendations are executable and campaigns meet client expectations.
- Guide creator onboarding and campaign readiness, including platform opt-ins, documentation, and data requirements for measurement and reporting.
- Maintain creator records, relationship history, rates, performance insights, and future opportunities in internal systems.
- Monitor creator performance and campaign results to inform recommendations, pricing, and relationship strategy.
- Identify emerging creators, content formats, and platform trends that could create opportunities for clients.
- Improve creator sourcing and outreach processes, share market insights, and advise colleagues on creator selection and negotiations.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
