Creative Strategist

Open Influence•New York, NY

4h•$80,000 - $100,000•Hybrid

About The Position

Open Influence is seeking a dynamic team player to join its Creative Strategy team in New York under a hybrid in-office model. The role brings creative strategy to life in creator marketing, working collaboratively on innovative, insight-driven campaigns for leading brands across a range of industries. The position calls for a creative, resourceful approach and a strong understanding of creators, social media, and culture, with a focus on producing measurable impact for clients. The Creative Strategist develops multi-platform campaign strategies and concepts, researches and analyzes client needs, turns social listening and data into useful insights, and communicates strategic recommendations through presentations and reports. The role also supports campaign performance analysis, creates on-brand assets, and manages multiple projects from start to finish. Applicants should provide access to an online portfolio or attach work samples with their resume.

Requirements

3–5 years of experience in creative strategy, creator marketing, social media, or related creative fields.
Strong background in graphic design and/or notable experience experimenting with AI to develop imagery or video content.
Expertise in leading creator-related concepts and strategies.
Understanding of social media, brand, and influencer marketing.
Excellent creative presentation deck-building skills.
Graphic design skills, including experience with Photoshop, Illustrator, and Canva.
Ability to conduct research, develop insights and concepts, and evaluate impact to inform learnings and future optimizations.
Excellent written and verbal communication skills, with the ability to connect client goals to a logical strategy and explain complex concepts clearly.
Familiarity with the RFP process, analyzing briefs and brand problems, and developing effective responses.
Curiosity and fluency with AI tools, including creative prompting and consideration of AI’s intersection with culture, creators, and strategy.
Ability to process data and identify relevant trends.
Resourcefulness and ability to prioritize, remain accountable for multiple projects, and meet fast turnarounds.
Excellent time management skills.
Deep understanding of the creator space, branded content, and the social and digital advertising landscape.
Comfort navigating a diverse client portfolio, including automotive, TV/film, lifestyle, fashion and beauty, CPG, and gaming.
Proficiency in Google Slides, PowerPoint, and/or Keynote.
Provide access to an online portfolio or attach work samples with the resume.

Nice To Haves

Experience creating content.

Responsibilities

Work with the Creative Team to develop detailed, multi-platform creator marketing campaign strategies and ideas for multiple client verticals.
Distill client briefs and conduct research and analysis to develop strategic concepts and plans that address client needs.
Use social listening, primary research, and data to develop insights and ideas that can drive impact for brand creator initiatives.
Contribute insights that provide strategic context and elevate the Creative Strategy Team’s work.
Maintain a strong understanding of major social media platforms and current social and creator-related trends.
Create presentations and reports that clearly articulate the key aspects of strategic plans.
Analyze creator marketing campaign impact and performance on an ongoing basis and through wrap reports.
Design high-quality, on-brand assets for internal and external use.
Clearly communicate and defend the rationale behind recommended strategies.
Manage a high volume of work efficiently from start to finish.