Creative Strategist, Growth Marketing

Canva

2d • Hybrid

About The Position

Join the team redefining how the world experiences design. This role is based in Berlin, with a hybrid working arrangement. As the Creative Strategist for Germany, you'll be the creative performance engine behind Canva's paid and organic marketing in the region — working at the intersection of data, storytelling, and cultural nuance to drive real user growth. This is a hands-on, insight-led role where local knowledge, analytical curiosity, and creative excellence drive outcomes. You won't manage a direct team, but you'll have real influence — over creative direction, agency partners, and the cross-functional teams who help bring ideas to life.

Requirements

• Real, hands-on experience in creative strategy or performance marketing and you know what it takes to build creative that actually performs.
• Understand platform-native formats deeply.
• Rigorous about testing.
• Use data to sharpen your thinking rather than replace it.
• Genuine knowledge of the German market — not surface-level familiarity.
• Move comfortably between global teams, agency partners, and local execution.
• Self-directed, collaborative, and take ownership of outcomes.
• Extensive experience in growth marketing with a focus on creative strategy across paid and organic social (Meta, TikTok, YouTube, Instagram)
• Strong eye for platform-native creative and the frameworks to test, learn, and scale it
• Confident using performance dashboards, data tools, and measurement frameworks (including MMM and attribution) to drive decisions
• Genuine, deep knowledge of the German market and are fluent in German and English — additional languages are a bonus
• Strong experience briefing and iterating creative in cross-functional sprints
• Have a growth mindset — analytical, curious, and comfortable with ambiguity

Responsibilities

• Lead the creative flywheel — own the full creative cycle (research, briefing, production, editing, and analysis), driving sprint cycles with regional and global teams and developing testable ideas grounded in user insights
• Analyse and optimise performance — dig into dashboards to spot winners, diagnose underperformance, and design creative tests, lift studies, and attribution experiments in close partnership with analytics teams
• Lead organic and paid social creative strategy — define what high-performing creative looks like for German audiences across Meta, TikTok, Instagram, and emerging platforms, building content systems informed by performance data and local cultural moments
• Own UGC, localisation, and market insight — brief and review creator content to ensure it's on-brand and platform-optimised, and bring genuine cultural fluency to every project
• Work with in-house and agency teams — bridge external creative partners and internal stakeholders, working with media buyers, data science, the Europe Growth Marketing Lead, and agency partners across Brand, Product Growth, and Analytics
• Support conversion across the funnel — contribute to CRO initiatives to make acquisition journeys seamless, engaging, and high-converting

Benefits

• Equity packages — so you share in Canva's success
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed