Lead Growth Marketing Strategist

Definitive Healthcare, US•Framingham, MA

7d•Remote

About The Position

Definitive Healthcare is seeking a data-driven Lead Growth Marketing Strategist to design and execute integrated marketing campaigns that drive measurable revenue growth for their Claims and Reference + Affiliation verticals. This role involves owning campaign strategy and execution, testing new growth tactics, optimizing performance, and scaling programs to deliver business impact. The ideal candidate is curious, collaborative, and analytical, with a passion for turning data into actionable insights and results.

Requirements

7+ years of B2B marketing experience, ideally in demand generation, growth, performance marketing or campaign strategy.
Proven ability to design and execute integrated campaigns that drive pipeline and revenue.
Strong analytical skills and comfort using data to inform decisions and optimizations.
Familiarity with marketing automation (HubSpot, Marketo) and CRM platforms (Salesforce).
Collaborative mindset — able to partner effectively across marketing, sales, and product.
Curiosity and creativity in testing new tactics and scaling what works.

Nice To Haves

Experience with Agile Marketing
Experience with Healthcare Industry marketing

Responsibilities

Own integrated marketing campaigns for 2 verticals (Claims and Reference + Affiliation), from planning through launch and ongoing optimization.
Define and prioritize key audiences by role, company, engagement, and solution needs to maximize campaign relevance and impact.
Test and scale new approaches across channels (paid media, email, web, events, and more) to improve pipeline performance.
Analyze campaign performance to uncover insights, apply learnings, and drive measurable improvements.
Partner with product marketing, sales, operations and marketing leadership to define messaging, integrated channels and align on goals.
Ensure campaigns directly contribute to pipeline creation and revenue growth for your business units.