Lead Growth Marketing Strategist
Definitive Healthcare, US•Framingham, MA
•$91,000 - $169,000•Remote
About The Position
We’re looking for a data-driven Lead Growth Marketing Strategist to design and execute integrated marketing campaigns that drive measurable revenue growth for our Claims and Reference + Affiliation verticals. In this role, you’ll own campaign strategy — and some execution — while testing new growth tactics, optimizing performance, and scaling programs that deliver business impact. This position is ideal for someone who is curious, collaborative, and analytical, with a passion for turning data into actionable insights and results.
Requirements
- 7+ years of B2B marketing experience, ideally in demand generation, growth, performance marketing or campaign strategy.
- Proven ability to design and execute integrated campaigns that drive pipeline and revenue.
- Strong analytical skills and comfort using data to inform decisions and optimizations.
- Familiarity with marketing automation (HubSpot, Marketo) and CRM platforms (Salesforce).
- Collaborative mindset — able to partner effectively across marketing, sales, and product.
- Curiosity and creativity in testing new tactics and scaling what works.
Nice To Haves
- Experience with Agile Marketing and Healthcare Industry marketing a plus.
Responsibilities
- Own integrated marketing campaigns for 2 verticals (Claims and Reference + Affiliation), from planning through launch and ongoing optimization.
- Define and prioritize key audiences by role, company, engagement, and solution needs to maximize campaign relevance and impact.
- Test and scale new approaches across channels (paid media, email, web, events, and more) to improve pipeline performance.
- Analyze campaign performance to uncover insights, apply learnings, and drive measurable improvements.
- Partner with product marketing, sales, operations and marketing leadership to define messaging, integrated channels and align on goals.
- Ensure campaigns directly contribute to pipeline creation and revenue growth for your business units.
Benefits
- medical
- dental
- vision coverage
- unlimited paid time off
- 401(k) plan with employer contribution
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
