Growth Creative Strategist

Lori Beds•New York, NY

6d•Remote

About The Position

Growth Creative Strategist About Lori Beds Lori Beds is a fast-growing direct-to-consumer furniture company best known for our space-saving Murphy beds. We help people reclaim valuable square footage without sacrificing comfort, quality, or style. We're a profitable founder-led business with approximately $15 million in annual revenue and ambitious plans to grow significantly over the next several years through new products, stronger creative systems, and a relentless focus on understanding our customers. Our products typically sell for $2,000–$5,000 and are rarely impulse purchases. Customers often spend weeks researching, comparing options, measuring rooms, discussing purchases with partners, and evaluating whether our products are right for their homes. Because of that, we believe creative serves a much larger purpose than simply generating clicks. We're looking for a Growth Creative Strategist to help build the creative engine that powers our next stage of growth. The Role We are looking for a Growth Creative Strategist who understands how to guide customers through a high-consideration buying journey. Your job is not simply to create ads. Your job is to continually discover what messages, beliefs, objections, stories, use cases, and creative formats move customers closer to a purchase decision—and then build a repeatable system for testing, learning, and improving those insights over time. You will work closely with our founders, Growth Director, creative producers, editors, creators, and media buyers to ensure we are consistently generating, testing, measuring, and improving creative. This role sits at the intersection of customer psychology, creative strategy, performance marketing, direct response copywriting, and content production. What Makes This Role Different Many direct-to-consumer brands sell products that can be purchased after a single ad impression. We do not. A Murphy bed, modular sofa, or premium furniture purchase often involves: Multiple visits to the website Multiple ad exposures Significant customer education Product comparisons Partner or family discussions Financial considerations Trust-building Objection handling Successful candidates will understand concepts such as: Levels of customer awareness Message-market fit Customer research Creative sequencing Retargeting journeys Objection handling Belief building Direct response copywriting Consideration-stage marketing Customer decision-making You should be comfortable thinking beyond individual ads and instead designing creative systems that help customers progress toward a purchase decision over time.

Requirements

3–8+ years of experience in creative strategy, direct response marketing, growth marketing, performance creative, copywriting, or related fields
Experience marketing considered-purchase products where customers typically research before buying
Strong understanding of customer psychology and buying behavior
Strong writing and communication skills
Experience briefing creators, editors, or production teams
Experience interpreting performance data and translating it into creative decisions
Ability to move comfortably between strategy and execution

Nice To Haves

Experience in categories such as: Furniture, Home goods, Mattresses, Premium fitness equipment, Outdoor products, Home improvement, Baby gear, Appliances, Automotive, Premium consumer products, B2B products with longer sales cycles
Experience with: Meta advertising, Creative testing frameworks, Customer research, Direct response copywriting, UGC creator programs, Long buying cycles, Retargeting strategy, Awareness-stage messaging