Creative Strategist, Growth

Meds•Austin, TX

2d•Onsite

About The Position

Meds.com is a rapidly growing consumer technology firm operating a suite of healthcare businesses, including our flagship brand BlueChew. Our mission is to better patients' lives through innovative healthcare solutions. With a team of 300 professionals across various specialties, we've built scalable pharmacy, telemedicine, and e-commerce platforms using cutting-edge technology. As we continue our accelerated growth trajectory, we're launching new products to expand our patient base and accelerate growth. Join us in tackling exciting challenges at the intersection of healthcare and technology. We’re building one of the fastest-growing direct-to-consumer healthcare brands in the country, and we’re looking for someone who can help shape what millions of consumers see next. This is not a brand manager role. It isn’t a brand manager role. It isn’t a copywriter role. And it isn’t a media buying role. It’s the role that sits at the center of all three. As our Creative Strategist, Growth, you’ll uncover insights, identify opportunities, develop creative concepts, and build campaigns that drive measurable business results. You’ll combine consumer psychology, cultural awareness, data, and storytelling to create advertising that people actually remember and that performs. If your camera roll is filled with screenshots of great ads, your TikTok bookmarks are full of campaigns you wish you had made, and you constantly ask yourself why certain brands win while others disappear, you’ll fit right in. Join our team in Austin, TX - we're looking for someone who truly values and enjoys working in the office, not just tolerates it.

Requirements

4+ years of experience in creative strategy, growth marketing, advertising, brand strategy, or a similar role.
Experience at a high-growth DTC, consumer technology, subscription, or e-commerce company.
Strong understanding of paid social creative and performance marketing.
Exceptional writing, communication, and presentation skills.
Strong creative instincts with an analytical mindset.
Ability to connect creative decisions directly to business outcomes.
Comfortable managing multiple priorities in a fast-paced environment.
Naturally curious with a passion for learning and continuous improvement.

Nice To Haves

Experience in telemedicine, healthcare, wellness, or another regulated industry.
Experience writing commercial scripts, social-first campaigns, and performance creative.
Familiarity with consumer research, qualitative interviews, and creative testing methodologies.
Experience using AI tools to accelerate research, ideation, scripting, and creative development.
Experience working in a subscription-based business.

Responsibilities

Develop creative strategy across Meta, TikTok, YouTube, Google, podcasts, connected TV, email, landing pages, and emerging platforms.
Write clear, inspiring creative briefs that help designers, copywriters, editors, producers, and creators produce exceptional work.
Identify new angles, hooks, offers, messaging, and creative territories that improve acquisition performance.
Study consumer behavior to uncover the emotional drivers behind purchasing decisions.
Research competitors, adjacent industries, internet culture, and historical advertising to inspire original ideas.
Translate marketing data into creative hypotheses and testing plans.
Partner closely with Growth Marketing to continuously improve CTR, CVR, CAC, MER, and LTV through stronger creative.
Develop messaging frameworks for product launches, promotions, evergreen campaigns, and brand initiatives.
Collaborate throughout scripting, production, editing, and iteration to ensure every campaign executes against the original strategy.
Present creative recommendations confidently and influence cross-functional stakeholders.
Stay on the leading edge of advertising, creator content, AI, and consumer trends to continually bring fresh ideas to the team.
Help build a creative engine that consistently produces category-leading advertising.
Launch campaigns that improve customer acquisition efficiency, shape the voice of the brand, and create ideas people share, remember, and talk about.
Become a trusted strategic partner to Creative, Growth Marketing, and Executive Leadership while helping establish one of the most recognizable brands in consumer healthcare.
Help us create impactful collaborations with influencers to expand our brand reach and drive meaningful engagement with our target audience.