Creative Product Marketing Lead

USAA•San Antonio, NC

1d•Hybrid

About The Position

USAA is seeking a Creative Product Marketing Strategy Lead to support its property and casualty insurance business. The role guides creative strategy for paid and owned channels, translating audience, product, channel, performance, and research insights into cohesive creative and messaging strategies that support product acquisition. Working with creative specialists and marketing partners, the lead ensures work is on brief and delivered on time while championing excellence in ideation, execution, and production. The position also turns quantitative and qualitative research into actionable recommendations and builds collaborative relationships across USAA. The role leads creative and marketing communications strategy, campaign concepts, plans, and the creation and optimization of campaign assets. It contributes to budget management, partners with external agencies, leads integrated marketing planning and creative brief development, and supports product positioning and growth. The lead also helps ensure compliance with relevant product regulations and risk policies, keeps USAA’s brand and military-community mission at the forefront of marketing, and provides coaching and training to team members. The position requires working in the office four days per week and may be based in San Antonio or Plano, Texas; Phoenix, Arizona; Charlotte, North Carolina; Colorado Springs, Colorado; or Tampa, Florida. Relocation assistance is not available.

Requirements

Bachelor’s degree, or four years of relevant education and/or experience.
Eight years of relevant work experience, including hands-on experience developing and managing creative work.
Extensive experience collaborating with key partners and stakeholders, influencing decisions, and managing work toward strategic goals.
Strong business acumen in business operations, industry practices, and emerging trends.
Ability to develop creative product strategy and establish a look and feel for financial services products.
Ability to create a test-and-learn agenda, analyze and interpret test data, and develop hypotheses using customer and competitor insights.
Extensive product marketing experience, including understanding laws and rules governing consumer products.
Effective verbal and written communication skills, with the ability to adapt communication style to the audience.
Strong analytical skills and ability to analyze and evaluate information.
Ability to exercise sound judgment and make timely, effective decisions using information and knowledge.
Ability to work independently with minimal supervision.
Ability to adjust project scope or resources appropriately and mitigate potential risks.

Nice To Haves

Agency experience.
Extensive experience developing insight-led creative and messaging solutions that address business challenges and drive acquisition outcomes.
Experience building cohesive creative strategies across paid and owned channels and roadmaps that support continuous improvement through rigorous testing and learning.
Experience identifying knowledge gaps and using quantitative and qualitative research to define opportunities and inform creative strategy.
Strong proficiency in using performance data and full-funnel KPIs to assess success and guide creative decisions and future marketing strategy.
Experience translating customer, product, and messaging research into executive-level insights and actionable guidance for channel and creative execution.
Enjoyment of cross-functional collaboration to improve business results.
Background in financial services or insurance.

Responsibilities

Lead the development and implementation of creative and marketing communications strategy, campaign ideas, marketing communications plans, and campaign assets for supported products.
Use business drivers and consumer, customer, and channel trends and insights to guide product marketing communications strategy.
Provide input on creative marketing budgets and partner with external agencies to achieve business objectives efficiently.
Recommend innovative creative assets, trends, and product positioning opportunities to build product presence and improve marketing efficiency.
Advocate for future strategy and growth plans for supported products.
Participate in or lead the agile marketing process.
Lead the process and timeline for delivering integrated marketing plans from business review through activation and optimization.
Apply knowledge of the Integrated Marketing Communications Plan (IMCP) and lead development of activation (creative) briefs.
Provide input into Brand Strategic Positioning development.
Apply knowledge of product-related regulations and risk and compliance requirements.
Ensure creative marketing assets reflect the USAA brand and its mission to serve the military community.
Coach and train team members.
Ensure business risks are identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.