Creative Product Marketing Lead

USAA•Tampa, FL

1d•$103,450 - $197,730•Hybrid

About The Position

USAA is seeking a Creative Product Marketing Strategy Lead to support its property and casualty (P&C) insurance business. The Creative Product Marketing team brings together creative specialists and strategists to develop campaign concepts and assets across marketing channels that differentiate USAA products and advance product acquisition goals. The Strategy Lead partners with colleagues across marketing channels to guide creative strategy for paid and owned channels, translating audience, product, channel, performance, and research insights into cohesive creative and messaging strategies that drive acquisition outcomes. The role ensures creative work is on brief and delivered on time, champions excellence in ideation, execution, and production, and turns quantitative and qualitative research and learnings into actionable creative and messaging recommendations. It also builds collaborative relationships with team members and partners across USAA. The position has a flexible work environment but requires in-office work four days per week. It may be based in San Antonio, Texas; Plano, Texas; Phoenix, Arizona; Charlotte, North Carolina; Colorado Springs, Colorado; or Tampa, Florida. Relocation assistance is not available.

Requirements

Bachelor's degree, or four years of relevant education and/or experience.
Eight years of relevant work experience, including hands-on experience developing and managing creative work.
Extensive experience collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.
Strong business acumen in business operations, industry practices, and emerging trends.
Ability to develop creative product strategy and a look and feel for financial services products.
Ability to create a test-and-learn agenda, analyze and interpret test data, and develop hypotheses using customer and competitor insights.
Extensive product marketing experience, including understanding laws and rules governing consumer products.
Effective verbal and written communication skills, with the ability to adjust communication style for different audiences.
Strong analytical skills and ability to analyze and evaluate information.
Ability to exercise sound judgment and make timely, effective decisions using information and knowledge.
Ability to work independently with minimal supervision.
Ability to adjust scope or resources as appropriate and mitigate potential project risks.

Nice To Haves

Agency experience.
Extensive experience developing insight-led creative and messaging solutions that address business challenges and drive acquisition outcomes.
Experience building cohesive creative strategies across paid and owned channels and roadmaps that support continuous improvement through rigorous testing and learning.
Experience identifying knowledge gaps and leveraging quantitative and qualitative research to define opportunities and inform creative strategy.
Strong proficiency using performance data and full-funnel KPIs to assess success and guide creative decisions and future marketing strategy.
Experience translating customer, product, and messaging research into executive-level insights and actionable guidance for channel and creative execution.
Enjoys cross-functional collaboration to improve business results.
Background in financial services or insurance.

Responsibilities

Lead development and implementation of creative and marketing communication strategies, campaign ideas, marketing communication plans, and the creation and optimization of campaign assets for supported products.
Use knowledge of business drivers and relevant consumer, customer, and channel trends and insights to lead marketing communications strategy for each product.
Provide input to management on the creative marketing budget and partner with external agencies to achieve business objectives efficiently.
Explore innovative ways to build product presence through best-in-class creative assets and recommend trends and positioning opportunities that improve marketing efficiency.
Advocate for future strategy and growth plans for products within the role's purview.
Participate in, and potentially lead, the agile marketing process.
Lead timelines and processes for delivering integrated marketing plans from business review through activation and optimization.
Apply understanding of the Integrated Marketing Communications Plan (IMCP) and lead development of activation (creative) briefs.
Provide input into development of Brand Strategic Positioning.
Apply knowledge of product-related regulations and risk and compliance requirements.
Keep USAA's brand and mission to serve the military community at the forefront of creative marketing assets.
Provide coaching and training to team members.
Ensure business risks are identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.