Creative Marketing Lead

Weave•San Francisco, CA

15h•Onsite

About The Position

Weave is building a platform for understanding and improving how engineering teams work, using AI to surface insights about productivity, quality, collaboration, and impact. Its products include Engineering Intelligence, Weave Router, and Token Intelligence. The company serves more than 200 customers and reports consistent double-digit month-over-month revenue growth since May. The Creative Marketing Lead owns Weave’s creative stunts from idea through production and distribution. This is a hands-on role combining event production, creative direction, street marketing, and video editing. The role includes developing attention-grabbing activations, handling vendors and logistics, capturing and editing footage, and generating reach, press attention, and sales pipeline. The position works closely with company leadership and the go-to-market team, with ownership from day one. The role is based in the San Francisco office five days a week. Success is measured by reach, press and influential audience engagement, pipeline attributed to stunts, and execution cadence. The posting describes a weekly viral-stunt cadence in the responsibilities and measurement section, while also stating a goal of one big stunt per month.

Requirements

Have produced activations or campaigns that went viral and be able to provide links and results.
Be able to execute real-world projects involving vendors, permits, and logistics.
Be able to shoot and edit video and understand what helps content travel on X, LinkedIn, and TikTok.
Be comfortable with looking ridiculous when the creative calls for it, while exercising good taste.
Be able to turn a creative idea into a plan, budget, and schedule.
Be willing to work in the San Francisco office five days a week.

Nice To Haves

Background in experiential marketing, event production, comedy, improv, film, or street marketing.
Agency or creator experience with a portfolio of memorable work.
An audience of your own that you have grown.
Interest in developer tools, AI, or engineers as an audience.
Early-stage startup experience.

Responsibilities

Own and maintain the viral stunt calendar.
Run each stunt end to end, including concept development, budgeting, vendor coordination, permits, insurance, talent, and day-of logistics.
Appear on camera when useful and participate in activations.
Plan shot lists, capture footage, edit it, and publish cuts for X, LinkedIn, Instagram, and TikTok within 24 hours.
Seed and amplify stunts through creators, press, and customers.
Develop Weave’s Wooly mascot into a recognizable character and audience-facing presence.
Create conference and event experiences, including booth props, guerrilla activations, and dinners.
Track stunt reach, views and impressions, press pickups, reposts, inbound interest, demos, qualified opportunities, and execution against schedule and budget.