Creative Lead

Primer

5d

About The Position

Primer is a growing network of K–8 schools focused on restoring foundational American education. The Creative Lead brings Primer’s story to life for families across states, campuses, and events. This person owns creative standards within the established brand and builds the production engine that delivers high-quality, locally relevant assets quickly and consistently.

This is a hands-on role combining creative leadership and execution. The Creative Lead designs, reviews, and ships work while developing templates, workflows, and AI-powered tools to scale production. The role partners with Growth, Admissions, and campus teams, and may direct contractors or external creative partners as needed. Primer describes itself as a mission-first company that centers work on mission execution and avoids unrelated social or political activism at work.

Requirements

• 6+ years of experience in graphic design, brand design, or creative production creating high-quality digital and print assets.
• 3+ years of experience adapting an established brand across multiple locations, audiences, and event types, with a portfolio demonstrating strong design judgment and locally relevant creative.
• 2+ years of experience building creative production systems, including templates, asset libraries, intake processes, and clear turnaround expectations.
• Hands-on proficiency with design tools and a track record of personally taking assets from brief to final delivery.
• Experience using AI and automation to accelerate production and customization while maintaining quality and brand consistency.
• Demonstrated attention to detail, including reviewing creative for accuracy, consistency, and readiness to publish or print.
• Experience partnering with growth and local operations teams to prioritize requests and deliver against competing deadlines.
• A strong design portfolio demonstrating brand consistency across digital, print, and localized marketing materials.
• Exceptional attention to detail and creative judgment to recognize what is ready to ship and what needs refinement.
• Experience building creative workflows that support high-volume production across multiple locations, audiences, or event types.
• A hands-on approach with the ability to lead a program and execute the work personally.
• Strong prioritization and stakeholder management skills, balancing speed, quality, and competing deadlines.
• Fluency in design tools and experience using templates, automation, and AI-assisted workflows to scale production without compromising quality.

Responsibilities

• Own and uphold Primer’s established brand guidelines while accommodating state-, campus-, and event-specific needs.
• Build and run a creative production program that delivers high volumes of customized, high-quality assets with fast, predictable turnaround times.
• Develop reusable templates, event kits, and asset libraries to make localized production efficient and maintain brand consistency.
• Partner with Growth, Admissions, and campus teams to translate business needs into clear creative briefs, priorities, and deliverables.
• Own the workflow from intake through delivery, establishing clear SLAs, approval processes, and quality checks.
• Serve as the final creative reviewer, ensuring assets are accurate, polished, on-brand, and ready to publish or print.
• Personally design and produce assets while directing contractors or external creative partners as needed.
• Track turnaround times, revision volume, and output quality to improve production as Primer expands.
• Use AI tools and automation to accelerate creative production, scale state and campus customization, and shorten turnaround times while maintaining brand consistency and quality.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed