Creative Lead, Copy

Airbnb

2d•$180,000 - $217,000•Remote

About The Position

Airbnb is hiring a Creative Lead (Copy) to drive the narrative behind high-impact integrated campaigns and social work across growth areas including Home/Stay, Experiences, and Services. The role partners closely with a dedicated Art Director to connect high-level brand narratives with modern creative execution, bringing ideas to life across social channels and traditional media with strong craft, voice, and speed. The position is part of a collaborative creative group led by the VP of Global Creative and reports directly to the Director of Brand Creative. It works closely with strategists, producers, creative leadership, cross-functional teams, agency partners, and production companies. The role is US remote eligible, requires West Coast hours, and may involve occasional work at an Airbnb office or attendance at offsites. Employees must live in a state where Airbnb, Inc. has a registered entity. The role may be eligible for bonus, equity, benefits, and Employee Travel Credits. The listed base pay range is $180,000–$217,000 USD.

Requirements

10+ years of relevant experience leading global brand campaigns, preferably combining advertising agency, creative studio, and in-house experience.
Outstanding portfolio demonstrating best-in-class campaign work.
Demonstrated success leading multiple cross-media campaigns.
Strong conceptual and brainstorming skills, with the ability to lead and participate as needed.
Experience collaborating closely with Brand Management teams.
Ability to translate market research, data, and strategy into creative solutions.
Flexibility and dependability.
Ability to think strategically and tactically, from concept through execution.
Exceptional communication and presentation skills, including the ability to explain and defend creative decisions.
Empathy for customers and for individuals on a creative team.
Passion for Airbnb’s mission and purpose.

Responsibilities

Partner with an Art Director to conceptualize and execute integrated, multi-channel campaigns.
Turn brand and product stories into culturally resonant, sharp, compelling copy, delivering high-quality work at pace.
Connect social-first voice and narrative with broader multi-channel campaigns and maintain consistent tone and craft across touchpoints.
Collaborate with Creative Leadership and cross-functional teams on high-visibility work that advances the business.
Bring a hands-on, proactive, curious, and resourceful approach, prototyping ideas quickly.
Use AI creative tools and emerging digital workflows to accelerate ideation, iteration, and copy exploration while maintaining quality.
Direct production craft and ensure exceptional editorial and tone execution.
Communicate effectively with creative teammates, agency partners, and production companies.