Group Creative Lead, Copy

Google•Los Angeles, CA

3d•$220,000 - $307,000

About The Position

As a Creative in Marketing, you bring visual, design, written, and experiential acumen to Google products and services across major media, content, channels, and experiences. You work flexibly in a changing environment with cross-functional teams and vendor partners, developing concepts and effective solutions for a range of media. The role involves hands-on creative work—including designing, mocking, writing, or prototyping—and providing clear direction and feedback to advance work and develop breakthrough creative consistent with the Google Marketing brand. The Group Creative Lead crafts compelling narratives, storytelling, and interactive experiences, with a focus on craft, innovation, and future-facing creative. The role sets the quality bar across integrated campaigns, digital channels, social activations, and large-scale physical events. It embraces emerging technologies, especially generative AI, and incorporates them into creative workflows to optimize and scale work. The lead partners with cross-functional leads, strategists, producers, marketers, engineers, and external agencies to ensure deliverables are creatively strong, strategically sharp, and authentic to Google Cloud.

Requirements

Bachelor’s degree or equivalent practical experience.
13 years of experience working in a creative discipline, such as writing, filmmaking, video editing, design, art direction, or photography.
A portfolio of creative work demonstrating experience in Brand, Interactive, Conceptual, Experiential, or Technology design.

Nice To Haves

Experience using AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
Extreme attention to detail and a belief that every pixel matters.
Ability to thrive in a scrappy, fast-paced environment while working on multiple projects.
Technical fearlessness and self-driven curiosity about AI, technology, and gadgets.

Responsibilities

Help define and evolve Google Cloud’s story, voice, communications, and physical and digital activations.
Work with creatives, strategists, marketers, producers, and engineers to deliver high-quality work in a scrappy, fast-paced environment.
Manage and lead external agencies and partners, establishing craft and fostering a high-performing collaborative culture.
Serve as a steward of Google Cloud’s expression and integrity while identifying contemporary opportunities to bring the brand to life.
Drive ideas that embrace generative AI in creative workflows and use AI to optimize or scale campaigns efficiently.
Set the quality bar across integrated campaigns, digital channels, social activations, and large-scale physical events.
Develop creative concepts and provide clear direction and feedback that moves work forward.