Creative Director, Advertising Copy

Microsoft•Redmond, WA

About The Position

Microsoft's Creative Department is seeking a senior, hands-on advertising creative to shape consumer advertising for Windows, Surface devices, and Services. The role develops original concepts, scripts, headlines, and creative platforms that turn strategy, consumer insights, and product truths into memorable paid-media campaigns. Work spans television, online film, digital display, social advertising, and out-of-home, including major brand campaigns, launch films, short-form spots, social cutdowns, and full-funnel advertising. The Creative Director works with art directors, strategists, producers, creative leadership, agencies, and production partners to carry ideas from initial concept through final production. The role establishes a high bar for originality, storytelling, and craft; shapes creative vision; elevates the work of others; and helps ensure campaigns achieve cultural relevance and business impact. It combines hands-on concepting and writing with senior creative direction and leadership of high-profile campaigns.

Requirements

At least 5 years of proven writing or content design experience and a certification, degree, or training in English, Writing, Human-centered Design, Literature, or a related field, or equivalent experience.
At least 3 years of project leadership experience.

Nice To Haves

At least 10 years of professional experience creating and leading consumer advertising campaigns, ideally in a leading advertising agency, an in-house brand advertising organization, or both.
Exceptional portfolio demonstrating breakthrough conceptual advertising, memorable copywriting, and high-quality paid-media campaigns for leading consumer brands.
Experience developing and producing television commercials, brand films, online advertising, and short-form video from concept through final execution.
Demonstrated excellence writing scripts, headlines, taglines, and advertising copy across film, digital display, out-of-home, and paid social.
Strong understanding of advertising strategy, consumer insights, cultural relevance, and how creative ideas build brand preference and drive business impact.
Experience developing major advertising campaign platforms and adapting ideas across multiple paid-media formats, including short-form films and social cutdowns.
Ability to lead creative development in partnership with art directors, strategists, producers, and multidisciplinary advertising teams.
Experience providing senior creative direction to advertising agencies, production companies, directors, and postproduction partners.
Ability to present, defend, and evolve creative work with senior creative and business stakeholders.
Ability to independently lead multiple high-profile advertising projects while maintaining exceptional creative standards and attention to craft.

Responsibilities

Lead creative development of original advertising campaigns and paid-media platforms for Windows, Surface devices, and Services, grounded in strategy, audience insight, and product truth.
Concept, write, and oversee television commercials, brand films, online advertising films, and short-form video, including 30-second, 15-second, and six-second executions.
Develop headlines, taglines, and advertising copy for brand campaigns, digital display, out-of-home, and paid social media.
Create campaign ideas that scale across advertising formats while adapting storytelling, pacing, and execution to each medium.
Lead social-first advertising concepts, platform-native paid social content, short-form films, and cutdowns.
Establish campaign narratives, messaging platforms, and creative territories that create a distinctive voice for Microsoft's consumer brands.
Partner with art directors and designers to bring copy and visual storytelling together as a unified creative expression.
Provide senior creative direction during film and content production, collaborating with directors, production companies, editors, and postproduction partners.
Direct and elevate the work of internal creatives and external advertising agencies through clear, actionable feedback.
Present and advocate for creative concepts to creative leadership, senior marketing stakeholders, and agency partners.
Translate complex technology and product capabilities into simple, emotionally compelling advertising ideas for consumers.
Balance creative ambition with strategic objectives, production realities, and business needs while maintaining the idea's integrity through final delivery.
Champion creative excellence, originality, and advertising craft; mentor and influence other creatives through collaboration, feedback, and example.