Creative Director, Advertising Copy

Microsoft•Redmond, WA
•$142,800 - $304,200

About The Position

Microsoft's Creative Department is seeking a Creative Director, Advertising Copy to shape consumer advertising for Windows, Surface devices, and Services. This is a senior, hands-on creative role focused on developing original advertising concepts, writing and directing scripts, crafting memorable headlines, and establishing creative platforms that build desire for Microsoft's products. The work spans major brand campaigns and launch films through short-form spots, social cutdowns, and full-funnel advertising across television, online film, digital display, social advertising, and out-of-home. The role works closely with art directors, strategists, producers, creative leadership, and external partners to develop ideas from initial concepts through final production. The Creative Director helps define the creative vision, elevate other creatives' work, and ensure advertising combines cultural relevance with business impact. The position calls for a strong advertising creative who can generate big ideas, write scripts and headlines, direct creative development, and collaborate with production partners. The typical U.S. base pay range is USD $142,800–$274,800 per year. A separate range applies in the San Francisco Bay Area and New York City metropolitan area: USD $188,000–$304,200 per year. Certain roles may be eligible for benefits and other compensation; additional benefits and pay information is available through the link in the posting. The position will be open for at least five days, with applications accepted on an ongoing basis until filled. Microsoft is an equal opportunity employer and provides information about requesting religious or disability accommodations during the application process.

Requirements

  • At least 5 years of proven writing or content design experience and a certification, degree, or training in English, Writing, Human-centered Design, Literature, or a related field, or equivalent experience.
  • At least 3 years of project leadership experience.

Nice To Haves

  • At least 10 years of professional experience creating and leading consumer advertising campaigns, ideally at a leading advertising agency, an in-house brand advertising organization, or both.
  • An exceptional portfolio demonstrating breakthrough conceptual advertising, memorable copywriting, and high-quality paid media campaigns for leading consumer brands.
  • Experience developing and producing television commercials, brand films, online advertising, and short-form video from concept through final execution.
  • Demonstrated excellence writing scripts, headlines, taglines, and advertising copy across film, digital display, out-of-home, and paid social.
  • Strong understanding of advertising strategy, consumer insights, cultural relevance, and how creative ideas build brand preference and drive business impact.
  • Experience developing major advertising campaign platforms and adapting ideas across paid media formats, including short-form films and social cutdowns.
  • Ability to lead creative development in partnership with art directors, strategists, producers, and multidisciplinary advertising teams.
  • Experience providing senior creative direction to advertising agencies, production companies, directors, and postproduction partners.
  • Ability to present, defend, and evolve creative work with senior creative and business stakeholders.
  • Ability to independently lead multiple high-profile advertising projects while maintaining exceptional creative standards and attention to craft.

Responsibilities

  • Lead creative development of original advertising campaigns and paid media platforms for Windows, Surface devices, and Services, grounding the creative vision in strategy, audience insight, and product truth.
  • Concept, write, and oversee television commercials, brand films, online advertising films, and short-form video, including 30-second, 15-second, and six-second executions.
  • Develop memorable headlines, taglines, and advertising copy for upper-funnel brand campaigns, digital display, out-of-home, and paid social media.
  • Create campaign ideas that scale across advertising formats, adapting storytelling, pacing, and execution to each medium.
  • Lead development of social-first advertising concepts, platform-native paid social content, short-form films, and cutdowns.
  • Establish campaign narratives, advertising messaging platforms, and creative territories that create a distinctive voice for Microsoft's consumer brands.
  • Partner with art directors and designers to unite copy and visual storytelling.
  • Provide senior creative direction during film and content production, collaborating with directors, production companies, editors, and postproduction partners.
  • Direct and elevate internal creatives and external advertising agencies through clear, actionable feedback.
  • Present and advocate for creative concepts to creative leadership, senior marketing stakeholders, and agency partners.
  • Translate complex technology and product capabilities into simple, emotionally compelling consumer advertising ideas.
  • Balance creative ambition with strategic objectives, production realities, and business needs while maintaining the idea's integrity through final delivery.
  • Champion creative excellence, originality, and advertising craft; mentor and influence other creatives through collaboration, feedback, and example.
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