Creative Director of Marketing at The St. Joe Company

THE ST JOE COMPANY•Panama City Beach, FL

9d•Onsite

About The Position

The Creative Director provides company-wide creative leadership for The St. Joe Company and its diverse portfolio of residential, commercial, and hospitality real estate businesses, including residential communities, resorts, hotels, food and beverage operations, golf courses, marinas, and a private club. The role develops and maintains creative standards, brand identity, and storytelling across corporate and affiliated brands. The Creative Director leads integrated creative campaigns, content development, and visual communications across digital, print, social, and experiential platforms. Working with company leadership, business units, and internal teams, the role translates business objectives into creative solutions that strengthen brand recognition, engage audiences, and support revenue growth. The position combines creative vision, strategic thinking, and business acumen to deliver results across a multi-brand organization. The role oversees creative strategy and production, brand standards, content and storytelling, cross-business marketing collaboration, digital and social creative, emerging technology, budgets, production processes, and performance evaluation. Work is primarily performed in a professional office environment and may include property visits, creative productions, marketing events, and occasional travel.

Requirements

Preferred bachelor's degree in Marketing, Graphic Design, Advertising, Communications, Fine Arts, or a related discipline; equivalent professional experience with demonstrated creative leadership may be considered.
Preferred 5 or more years of progressive experience in creative direction, brand development, advertising, design, or integrated marketing.
Preferred minimum of 3 years of experience leading creative teams, agency relationships, or complex creative programs.
Demonstrated experience directing creative strategy and execution across multiple brands, business units, or market segments.
Exceptional creative vision and expertise in brand strategy, visual storytelling, design, photography, videography, and integrated marketing.
Ability to translate business objectives into compelling creative campaigns that strengthen brand positioning, customer engagement, and revenue growth.
Strong understanding of premium and luxury branding, including maintaining consistency while differentiating multiple brands and business segments.
Exceptional attention to detail and commitment to creative excellence, innovation, and quality.
Advanced proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, and related design applications.
Strong knowledge of photography, video production, digital design, social media, website content, and multimedia development.
Experience with creative project management, digital asset management, and marketing performance analytics.
Working knowledge of AI-assisted creative technologies and emerging digital marketing tools.
Proficiency in Microsoft Office, including PowerPoint and executive presentation development.
Proven ability to lead creative teams, manage external agencies, and foster collaboration across multiple business units.
Strong strategic thinking and business acumen, connecting creative initiatives to brand equity, customer engagement, and financial performance.
Excellent communication, presentation, and interpersonal skills, with the ability to influence executive leadership and cross-functional stakeholders.
Strong organizational and project management skills, including balancing priorities, budgets, and deadlines.
Ability to provide clear creative direction, manage resources, and deliver high-quality results within financial and operational parameters.
Adaptable, innovative, solutions-oriented, and collaborative leadership approach.
Ability to attend meetings, property visits, creative productions, and marketing events at company locations.
Ability to operate a motor vehicle.

Nice To Haves

Experience within hospitality, luxury lifestyle, real estate development, resort operations, private clubs, or destination marketing is strongly preferred.
Experience working within a corporate marketing environment or multi-brand organization is preferred.

Responsibilities

Develop and execute creative strategies aligned with marketing objectives, business priorities, and brand positioning.
Establish and maintain corporate and affiliated brand standards, visual identities, messaging, and creative guidelines across business segments.
Lead integrated marketing campaign development to strengthen brand recognition, customer engagement, lead generation, and revenue growth.
Maintain brand consistency while preserving the distinct identity and market positioning of individual properties and businesses.
Identify creative trends, technologies, and opportunities to enhance differentiation and competitive positioning.
Direct content strategy and production across photography, video, graphic design, digital media, advertising, print, websites, and experiential marketing.
Develop brand narratives showcasing company properties, destinations, communities, lifestyles, and customer experiences.
Oversee photography and video production from concept and art direction through final execution.
Partner with marketing teams on editorial calendars, seasonal campaigns, property launches, events, and promotions.
Maintain creative assets and ensure content meets standards for quality, accuracy, and brand consistency.
Provide creative direction for corporate communications, executive presentations, investor materials, and special projects.
Collaborate with marketing, sales, and operational leaders on creative initiatives supporting residential, commercial, hospitality, and corporate objectives.
Develop campaigns and materials supporting property sales, leasing, occupancy, memberships, guest visitation, events, and ancillary revenue.
Support brand positioning and promotions for resorts, hotels, private clubs, golf courses, marinas, restaurants, and community developments.
Identify cross-promotion opportunities and integrated storytelling across the company portfolio.
Ensure creative initiatives align with customer expectations, business priorities, and measurable marketing outcomes.
Provide creative direction for websites, social media, email marketing, digital advertising, and emerging communication platforms.
Develop digital content to strengthen audience engagement, brand positioning, lead generation, and customer retention.
Work with marketing teams to evaluate creative performance and refine content strategies using audience insights and analytics.
Use emerging technologies, including AI-assisted creative tools, to improve production efficiency, innovation, and creative capabilities; establish responsible AI-use standards that protect brand integrity, originality, and quality.
Oversee creative project budgets, production expenses, timelines, and resource allocation for timely, cost-effective delivery.
Establish creative production processes, quality controls, and brand approval standards.
Evaluate creative effectiveness through campaign performance, audience engagement, and business results.
Maintain organized brand assets, creative resources, licensing agreements, and production materials.
Improve creative workflows, technology, and vendor utilization to enhance operational efficiency and return on investment.