Sales Inside Counter

New Life Metros•Dallas, TX
•$50,000 - $50,000

About The Position

As a Counter Sales Associate, you will serve as the first point of contact for customers seeking heavy-duty vehicle parts. You will provide expert advice, recommend products, and offer solutions to meet customer needs. The role focuses on building strong customer relationships, supporting sales goals, and delivering a seamless customer experience in person and over the phone. The position combines customer service and sales with heavy-duty parts identification, product expertise, order processing, and inventory support. You will use catalogs, parts manuals, online resources, and systems such as an ERP to identify parts, verify availability, process orders, and support fulfillment from initial identification through customer pick-up or delivery. You may also pull and prepare orders and assist with stock organization and inventory activities. The job involves working in office and warehouse environments and meeting physical requirements such as standing and walking for extended periods, lifting and carrying parts up to 50 pounds (or more with assistance), bending, crouching, reaching, and occasionally climbing. Warehouse work may involve varying temperatures, noise, and dust, and requires use of PPE as needed.

Requirements

  • High school diploma or equivalent.
  • Previous experience in sales, customer service, or counter sales; heavy-duty vehicle or automotive parts industry experience is preferred.
  • Strong verbal and written communication skills.
  • Ability to develop product knowledge quickly and apply it in customer interactions.
  • Familiarity with point-of-sale systems, such as Karmak or similar.
  • Ability to work independently and as part of a team.
  • Positive attitude, strong problem-solving skills, and a customer-focused approach.
  • Detail-oriented with strong organizational skills.
  • Ability to stand and walk for extended periods.
  • Ability to lift and carry parts up to 50 pounds, or more with assistance.
  • Ability to bend, crouch, and reach frequently to access parts.
  • Manual dexterity to operate a point-of-sale system and handle small parts.
  • Ability to climb occasionally, such as ladders or step stools, to reach high shelves.
  • Ability to work in office and warehouse environments with exposure to varying temperatures, noise, and dust.
  • Physical stamina to remain active throughout the workday.
  • Use of personal protective equipment in the warehouse as required.

Nice To Haves

  • Relevant industry certifications or technical training.
  • Experience in the heavy-duty vehicle or automotive parts industry.

Responsibilities

  • Greet and engage customers in person and over the phone, providing responsive and knowledgeable service.
  • Understand customer needs and recommend appropriate solutions.
  • Build and maintain customer relationships to encourage repeat business and loyalty.
  • Communicate product features, benefits, warranty policies, pricing, and other relevant information.
  • Sell heavy-duty vehicle parts and services to existing customers and prospects to support sales growth.
  • Identify opportunities to expand customer purchases through related products, services, and solutions.
  • Recommend related, alternative, or substitute parts when identical replacements are unavailable.
  • Develop and maintain knowledge of the heavy-duty vehicle aftermarket, including parts, applications, and technical specifications.
  • Stay current on new products, product updates, and relevant industry trends.
  • Use catalogs, parts manuals, online resources, and other systems to identify heavy-duty truck and trailer parts accurately.
  • Ensure recommended parts match customers’ equipment, applications, and operating needs.
  • Use the ERP system to search for parts, verify availability, process orders, and maintain accurate customer and transaction information.
  • Support timely and accurate order fulfillment through customer pick-up or delivery.
  • Pull and prepare inventory orders for customer pick-up or delivery as needed.
  • Assist with stock organization, inventory activities, and order processing.
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