Corporate Partnership Solutions Manager - University of Wisconsin, Madison

Learfield • Madison, WI

1d

About The Position

Learfield is seeking a relationship-driven Corporate Partnership Solutions Manager to join its Sports Properties team at the University of Wisconsin, Madison. The role oversees day-to-day activation of corporate sponsorships on campus and supports Corporate Sales by activating and executing national partnership deals. The manager owns a complex portfolio of partners, with responsibility for strategic execution, creative planning, and cross-functional coordination.

The role leads high-value sponsorship campaigns across digital, social, in-venue, broadcast, and experiential platforms. As the primary contact for sponsors, the manager ensures campaigns are executed reliably and aligned with partner and university objectives. The position also coordinates with Corporate Sales and national account teams on local execution of enterprise-level partnerships, manages internal timelines and communications, mentors junior team members, improves workflows, and contributes to renewal strategy. It requires a visible, ownership-oriented approach in a fast-paced environment.

Requirements

• Typically 4+ years of experience in sponsorship activation, account management, or event marketing; sports or entertainment experience is preferred.
• Ability to manage complex projects and client relationships independently.
• Strong communication, organization, and project management skills.
• Demonstrated success executing multi-channel marketing campaigns.
• Experience interpreting contracts and managing deliverables across digital, social, signage, and in-venue assets.
• Collaborative approach and ability to influence cross-functional teams.
• Strong attention to detail and accountability for results.
• Proficiency in Microsoft Office and other planning or CRM tools.
• Ability to work evenings and weekends as needed for game days and events.

Nice To Haves

• Bachelor’s degree in marketing, communications, sports management, or a related field.
• Knowledge of the multimedia rights landscape in collegiate athletics.
• Experience working with both local property teams and centralized or corporate stakeholders.

Responsibilities

• Serve as activation lead for a portfolio of partners, managing campaign execution and fulfillment.
• Support execution of national corporate partnership deals at the property level, aligning them with enterprise objectives and standards.
• Build and maintain client relationships through clear communication, thoughtful planning, and follow-through.
• Develop relationships with university partners, athletic department staff, corporate clients, and internal stakeholders, representing Learfield and the university.
• Oversee activation timelines, project plans, and asset delivery schedules for accuracy and timeliness.
• Coordinate with internal creative, digital, and events teams and university contacts to execute integrated marketing campaigns.
• Work with Corporate Sales, Revenue Strategy & Operations, and Partnership Management teams to coordinate execution, communication, and reporting across local and national initiatives.
• Lead partner recaps, performance reporting, and renewal discussions, and contribute to strategic planning for key accounts.
• Mentor or informally lead coordinators and game-day staff on activation.
• Identify process improvement opportunities and help implement tools to improve property-wide activation.
• Represent the property at partner meetings, internal planning sessions, and game-day operations.
• Ensure activities comply with Learfield’s brand, contractual obligations, and university standards.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Health Savings Account
• Life insurance and other insurance plans
• Flexible Paid Time Off (minimum 10+ days annually)
• Parental Leave
• 20 paid holidays
• 401(k) with employer match
• Short- and long-term disability

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed