Corporate Partnership Solutions Manager - University of Wisconsin, Madison

LEARFIELD • Madison, WI

1d

About The Position

Learfield is seeking a relationship-driven Corporate Partnership Solutions Manager to join its Sports Properties team and oversee day-to-day activation of corporate sponsorships at the University of Wisconsin, Madison. The role is based at the local property and also supports Corporate Sales by activating and executing national partnership deals. It manages a complex partner portfolio, with ownership of strategic execution, creative planning, and cross-functional coordination.

The manager leads high-value sponsorship campaigns across digital, social, in-venue, broadcast, and experiential platforms and serves as the primary contact for a diverse group of sponsors. The role coordinates with Corporate Sales and national account teams to execute enterprise-level partnerships locally, manages internal timelines and communications, mentors junior team members, improves workflows, and contributes to renewal strategy. It requires full ownership of partnership outcomes in a visible, fast-paced environment.

Requirements

• Typically 4+ years of experience in sponsorship activation, account management, or event marketing, preferably in sports or entertainment.
• Demonstrated ability to manage complex projects and client relationships independently.
• Strong communication, organization, and project management skills.
• Proven success executing multichannel marketing campaigns.
• Experience interpreting contracts and managing deliverables across digital, social, signage, and in-venue assets.
• Collaborative mindset and ability to influence cross-functional teams.
• High attention to detail and accountability for results.
• Proficiency in Microsoft Office and other planning or CRM tools.
• Ability to work evenings and weekends as needed for game days and events.

Nice To Haves

• Bachelor’s degree in marketing, communications, sports management, or a related field.
• Knowledge of the multimedia rights landscape in collegiate athletics.
• Experience working across local property teams and centralized or corporate stakeholders.

Responsibilities

• Lead activation for a portfolio of partners, managing campaign execution and fulfillment.
• Support national corporate partnership deals at the property level and align execution with enterprise objectives and standards.
• Build and maintain client relationships through clear communication, planning, and reliable follow-through.
• Build relationships with university partners, athletic department staff, corporate clients, and internal stakeholders, representing Learfield and the university.
• Oversee activation timelines, project plans, and asset delivery schedules, ensuring accuracy and timeliness.
• Collaborate with creative, digital, events, and university teams to execute integrated marketing campaigns.
• Coordinate with Corporate Sales, Revenue Strategy & Operations, and Partnership Management on execution, communication, and reporting across local and national initiatives.
• Lead partner recaps, performance reporting, and renewal discussions, and contribute to strategic planning for key accounts.
• Mentor or informally lead coordinators and game-day staff.
• Identify process improvements and help implement tools to improve property-wide activation.
• Represent the property at partner meetings, internal planning sessions, and game-day operations.
• Ensure activities comply with Learfield’s brand, contractual obligations, and university standards.

Benefits

• Medical, dental, and vision insurance.
• Health Savings Account.
• Life insurance and other insurance plans.
• Flexible Paid Time Off, minimum 10+ days annually.
• Parental Leave.
• 20 paid holidays.
• 401(k) with match.
• Short- and long-term disability.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed