About The Position

Learfield is seeking a proactive, relationship-driven Partnership Solutions Manager for its Sports Properties team at the University of North Carolina at Chapel Hill. The role oversees day-to-day activation of corporate sponsorships and manages a complex portfolio of partners, with ownership of strategic execution, creative planning, and cross-functional coordination. The manager leads high-value sponsorship campaigns across digital, social, in-venue, broadcast, and experiential platforms and serves as the primary contact for a diverse group of sponsors. The position is responsible for flawless campaign execution and strategic alignment, managing internal timelines and communications, mentoring junior team members, improving workflows, and contributing to renewal strategy. It is suited to someone ready to take ownership of partnership outcomes in a highly visible, fast-paced environment.

Requirements

  • At least 6 years of experience in sponsorship activation, account management, or event marketing, preferably in sports or entertainment.
  • Demonstrated ability to manage complex projects and client relationships independently.
  • Strong communication, organization, and project management skills.
  • Proven success executing multi-channel marketing campaigns.
  • Experience interpreting contracts and managing deliverables across digital, social, signage, and in-venue assets.
  • Collaborative mindset and ability to influence cross-functional teams.
  • High attention to detail and accountability for results.
  • Proficiency in Microsoft Office and other planning or CRM tools.
  • Ability to work evenings and weekends as needed for game days and events.

Nice To Haves

  • Bachelor's degree in marketing, communications, sports management, or a related field.
  • Knowledge of the multimedia rights landscape in collegiate athletics.
  • Experience mentoring junior team members or overseeing activation processes.

Responsibilities

  • Lead activation for a portfolio of partners and manage all aspects of campaign execution and fulfillment.
  • Build strong client relationships through clear communication, thoughtful planning, and reliable follow-through.
  • Maintain relationships with university partners, athletic department staff, corporate clients, and internal stakeholders, representing Learfield and the university.
  • Oversee activation timelines, project plans, and asset delivery schedules to ensure accuracy and timeliness.
  • Collaborate with creative, digital, events, and other internal teams, as well as university contacts, to execute integrated marketing campaigns.
  • Lead partner recaps, performance reporting, and renewal discussions, and contribute to strategic planning for key accounts.
  • Mentor coordinators and game day staff or serve as an informal activation lead.
  • Identify process improvement opportunities and help implement tools to enhance property-wide activation.
  • Represent the property at partner meetings, internal planning sessions, and game day operations.
  • Ensure activities align with Learfield's brand, contractual obligations, and university standards.

Benefits

  • Medical, dental, and vision coverage
  • Health Savings Account
  • Life insurance and other insurance plans
  • Flexible Paid Time Off, minimum 10+ days annually
  • Parental Leave
  • 20 paid holidays
  • 401(k) with match
  • Short- and long-term disability
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