Student Marketeer - University of North Carolina at Chapel Hill

Red Bull•Chapel Hill, NC

13d

About The Position

As a Red Bull Student Marketeer, you are part of Red Bull’s brand and product ambassador program. Reporting to the local Field Marketing Specialist (FMS), you learn the target group and help drive Red Bull’s brand image and product understanding on campus and in the region. The role involves reaching new consumers, engaging university students, increasing sales, and improving brand visibility through consumer and customer interactions, product trials, and Red Bull events. The position offers flexible part-time work in a creative and inclusive atmosphere. The Student Marketeer represents Red Bull’s brand personality and values, develops and executes a campus plan, builds relationships across the campus and local community, identifies collegiate content creators, and promotes product trial and brand participation. The role also supports sales and distribution, maintains visibility and store standards, and contributes to business development through local insights. Activities are planned and reported through an online platform, with regular collaboration with the team. The position is at the University of North Carolina at Chapel Hill. The hourly rate is $16.00, subject to change. Travel is listed as 0–10, and benefits are not provided for this role.

Requirements

Must be at least 18 years of age.
Must have a valid US driver’s license.
University or college enrollment is required.
Must be fluent in English.
Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
Immersed in student life and knowledgeable about the collegiate landscape and local city, including behind-the-scenes activities and hot spots.
Connected with a diverse range of influential groups and individuals on campus.
Affinity for project management, behind-the-scenes work, and winning sales.
A team player willing to represent Red Bull in branded outfits and onboard the Red Bull Mini.
May be required to lift and/or move items weighing 25 pounds or more as needed.

Nice To Haves

Additional languages are an advantage.

Responsibilities

Represent Red Bull’s brand personality and company values in interactions with consumers and customers.
Build and execute an innovative campus plan that engages students and brings the brand to life at the university.
Build and maintain relationships with key individuals on and around campus.
Identify local collegiate content creators in relevant Red Bull scenes and work with the FMS to bring them into the World of Red Bull.
Promote product trial and awareness through sampling, answering consumer questions and concerns.
Work at Red Bull events, collegiate activations, and supported events to create a memorable brand experience.
Build awareness and encourage participation in the World of Red Bull, including collegiate events and activations.
Increase brand engagement on social media through authentic content.
Build relationships with local sales account managers and help ensure Red Bull is available and visible in outlets, on campus, and in the region.
Collaborate with sales to open new Red Bull distribution points on campus and beyond.
Use relevant Red Bull assets to keep the brand top of mind in sales accounts.
Ensure execution of defined store standards.
Deliver high-quality execution and attention to detail across role activities.
Share ideas and collaborate with the team through face-to-face and online interaction.
Plan and accurately report activities in the dedicated online platform in a timely manner.
Contribute local insights, trends, and opportunities to business development.