Corporate Partnership Activation Manager

SeaWorld•Orlando, FL

21h•Onsite

About The Position

United Parks & Resorts is seeking a Corporate Partnership Activation Manager to own execution of corporate sponsorship agreements across SeaWorld, Busch Gardens, Aquatica, Discovery Cove, Sesame Place, other parks, and digital platforms. This dedicated service and activation role serves as the partner’s day-to-day lead and the internal coordinator who translates contract terms into execution across parks, events, digital channels, and guest experiences. The manager works with internal teams to deliver contracted assets on time, on brand, and while protecting the guest experience. Success is measured by completing and documenting every contracted deliverable and demonstrating clear value to partners. The position is onsite in Orlando, Florida, and reports to the Vice President, Corporate Partnerships. The manager plans and coordinates sponsorship fulfillment, activation logistics, approvals, partner communications, performance reporting, and budgets. The role requires attendance at key activations and events, non-traditional working hours, and travel between parks as needed.

Requirements

3–5+ years of experience in sponsorship activation, partnership services, or account management with a sports team, league, venue, entertainment property, brand, or agency.
Proven track record of executing complex, multi-asset sponsorship programs on time and according to contract.
Exceptional project management and organizational skills, including the ability to manage multiple partners, deadlines, and stakeholders concurrently.
Strong written and verbal communication skills and ability to work effectively with partner executives, agencies, and internal teams at all levels.
Ability to build relationships and influence internal teams without direct authority.
Proficiency with Microsoft Office and/or Google Workspace, including Excel/Sheets, PowerPoint/Slides, and Word/Docs.
Bachelor’s degree in marketing, business, sports or entertainment management, or a related field, or equivalent experience.
Ability to work non-traditional hours, including evenings, weekends, holidays, and in-park events, and to travel between parks as needed.

Nice To Haves

Experience activating partnerships in a theme park, destination, live entertainment, or experiential environment.
Experience with large-scale events, festivals, or multi-venue programs.
Familiarity with promotions and sweepstakes compliance and brand approval workflows.
Experience with sponsorship fulfillment or asset-tracking tools, CRM systems, or project management software.
Working knowledge of Adobe Creative Suite or Canva for reviewing and preparing creative and recap materials.

Responsibilities

Receive newly signed agreements through a structured handoff from the Corporate Partnerships sales team and confirm deal terms, assets, timelines, and partner objectives.
Translate each contract into a detailed fulfillment plan and asset tracker listing deliverables, owners, deadlines, and approval steps.
Lead partner kickoff meetings to align on objectives, contacts, creative and approval processes, timelines, and success measures.
Maintain the master fulfillment calendar for assigned partners across parks, seasons, and events.
Manage delivery of contracted assets, including naming rights, in-park signage, sampling and experiential activations, events and festivals, hospitality, tickets, digital and social media, email, promotions, and cross-park programs.
Coordinate in-park activations from site selection through load-in/load-out, staffing, permits, safety requirements, and on-site management.
Attend key activations and events to ensure quality, troubleshoot issues, and host partner representatives.
Coordinate partner tickets, hospitality, VIP experiences, and special events.
Serve as the internal point of contact for each assigned partnership and build relationships with relevant park and corporate teams.
Secure internal approvals and resources, and manage expectations about timelines, constraints, and feasibility.
Identify and resolve execution conflicts early, including inventory overlaps, category exclusivity, and operational or guest-experience constraints.
Provide the sales team with input on the feasibility and cost of proposed assets before deals are finalized.
Manage creative and approval processes for partner-facing and guest-facing materials, including artwork, signage, digital content, and promotional copy.
Ensure activations comply with brand standards, licensing requirements, and guest-experience expectations; coordinate Legal review of promotions, sweepstakes rules, and other partner programs.
Maintain regular contact with partner and agency teams through status calls, planning sessions, and on-site visits; conduct planning, mid-year check-in, and year-end review meetings.
Understand partner business objectives and recommend ways to increase value from contracted assets; share feedback and opportunities with the Vice President, Corporate Partnerships.
Capture proof of performance for each contracted asset, including photography, screenshots, impressions, attendance, and activation metrics.
Produce data-backed recap reports for each partner at the end of programs and contract years, and maintain accurate fulfillment records while reporting status, issues, and risks to the Vice President, Corporate Partnerships.
Track activation and fulfillment costs against approved budgets; coordinate invoicing schedules, value-in-kind tracking, and payment status with Finance.
Maintain organized partner files, contracts, asset trackers, and approval records.