Copywriter, Creative Services

American Academy of Family Physicians•Leawood, KS

4d•Hybrid

About The Position

Copywriters on AAFP’s Creative Services team write and present creative messaging strategies and concepts for multi-channel marketing campaigns. Campaigns support revenue and engagement for AAFP membership, education, events, conferences, products, and other services. The role translates member needs into strategic, brand-compliant copy for digital and print assets, including websites, paid and social media, illustrations, infographics, emails, apps, video, brochures, programs, direct mail, and posters. Copywriters may periodically support video and photo shoots and collaborate with partners to ensure assets meet project goals and AAFP brand standards. They also stay current with relevant technologies and trends through ongoing learning and industry resources. The position builds the AAFP brand voice and develops persuasive, audience-centered messaging that supports marketing priorities and business goals. It partners closely with design and other creative colleagues, writes and edits content across marketing channels, and maintains collaborative relationships with internal colleagues, members, and other stakeholders as part of a high-volume creative team. The role also uses emerging technologies and AI tools to improve creative development and content quality. The schedule is Monday through Friday in a hybrid arrangement, with additional hours as required. Travel may be required for 5–10 days per year.

Requirements

At least 4 years of experience with strong messaging, storytelling, and writing skills, emphasizing grammar, clarity, and modern marketing across platforms and channels.
At least 4 years of experience demonstrating strong listening skills, curiosity, research orientation, and proofreading skills.
At least 4 years of experience applying copywriting best practices for modern digital channels, including websites, SEO, AEO, email, social media, and paid media, as well as video, audio, promotions, event marketing, and collateral.
At least 1 year of experience using technology and AI tools to deliver volume efficiently and effectively in a fast-paced environment.
Bachelor’s degree in English, journalism, or a related field, with at least 4 years of relevant copywriting experience.

Nice To Haves

Ability to adapt creative messaging for multigenerational target audiences and specific channels, including campaigns, email, webpages, and brochures.
Strong knowledge of Microsoft Office tools and task management systems such as Jira.
Experience in healthcare or professional associations.
B2C experience at an advertising agency.

Responsibilities

Build and strengthen the AAFP brand voice by applying current guidelines, brand pillars, and proof points to create persuasive, audience-centered copy using a modern, digital-first approach.
Develop strategic, creative messaging that supports Marketing and Member Communication priorities and business goals while meeting tight deadlines with attention to detail and a holistic vision.
Partner with design and other creative colleagues to translate marketing strategies into engaging creative executions.
Write, edit, and proofread brand and marketing content, including integrated campaigns, emails, websites, social media, paid media, video, audio, event marketing, and collateral.
Maintain collaborative working relationships with internal colleagues, members, and other stakeholders on a high-volume creative team.
Write compelling B2C marketing copy that connects with consumers and drives awareness and value across relevant channels.
Use emerging technologies, AI tools, and evolving marketing practices to improve creative development and content quality.
Support video and photo shoots as needed and work with partners to ensure assets meet project goals and AAFP brand standards.
Stay current with technologies and trends through online learning, webinars, seminars, reviewing outside work, and relevant articles, blogs, or podcasts.
Perform other duties as assigned.