Copywriter, Creative Services

American Academy of Family Physicians • Leawood, KS

5d • Hybrid

About The Position

The Copywriter on AAFP’s Creative Services team develops and presents creative messaging strategies and concepts for multi-channel marketing campaigns that drive revenue and engagement for AAFP membership, education, events, conferences, products and services. The role translates member needs into strategic, brand-compliant copy for digital and print assets, including websites, paid and social media, illustrations, infographics, emails, apps, video, brochures, programs, direct mail and posters.

Copywriters work closely with design and other creative colleagues to turn marketing strategies into engaging executions, and maintain collaborative relationships with internal colleagues, members and other stakeholders as part of a high-volume creative team. The role may support video and photo shoots and collaborate with partners to ensure assets meet project goals and AAFP brand standards. Copywriters also keep current with technology and marketing trends through learning and industry resources, and leverage emerging technologies and AI tools to improve creative development and content quality.

The position follows a Monday–Friday hybrid schedule, with additional hours as required and possible travel of 5–10 days per year.

Requirements

• At least 4 years of experience with strong messaging, storytelling and writing skills, emphasizing grammar and clarity for modern marketing across platforms and channels.
• At least 4 years of experience demonstrating strong listening skills, curiosity, a research orientation, and strong proofreading skills.
• At least 4 years of experience applying copywriting best practices for modern digital channels, including websites, SEO, AEO, email, social and paid media, as well as video, audio, promotions, event marketing and collateral.
• At least 1 year of experience using technology and AI tools to deliver high-volume work efficiently and effectively in a fast-paced environment.
• Bachelor’s degree in English, journalism or a related field, with at least 4 years of relevant copywriting experience.

Nice To Haves

• Ability to adapt creative messaging to multi-generational target audiences and specific channels, including campaigns, email, webpages and brochures.
• Strong knowledge of Microsoft Office tools and task management systems such as Jira.
• Experience in healthcare or professional associations.
• B2C experience at an advertising agency.

Responsibilities

• Build and strengthen AAFP’s brand voice by applying current guidelines, brand pillars and proof points to persuasive, audience-centered copy using a modern, digital-first approach.
• Develop strategic creative messaging that supports Marketing and Member Communication priorities and business goals.
• Partner with design and other creative colleagues to translate marketing strategies into engaging creative executions.
• Write, edit and proofread brand and marketing content, including integrated campaigns, emails, websites, social media, paid media, video, audio, event marketing and collateral.
• Maintain collaborative working relationships with internal colleagues, members and other stakeholders in a high-volume creative team.
• Support video and photo shoots periodically and work with partners to ensure assets meet project goals and AAFP brand standards.
• Apply AAFP brand standards to creative projects and stay current with technologies and trends through learning and industry resources.
• Use emerging technologies, AI tools and evolving marketing practices to improve creative development and content quality.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level