Copywriter- Creative Prompt Engineer

Authority Brands • Atlanta, GA

8d

About The Position

The Copywriter & Creative Prompt Engineer is a high-velocity, consumer-focused storytelling role supporting Authority Brands’ multi-brand portfolio. Reporting to the Creative Director, this position combines copywriting, brand voice expertise, and generative AI prompt engineering to scale creative output while maintaining brand integrity. The role develops copy for paid search and social, landing pages, email, direct mail, social media, and local franchise assets; builds reusable AI prompt frameworks and brand voice resources; and tests messaging variations to improve lead generation and conversions.

The position partners with Performance Marketing, CRO, Graphic Design, brand management, and digital strategy teams to research customer needs, develop campaign concepts, and iterate on copy using performance data. Success is measured by improvements in campaign and landing-page performance, increased creative output and speed, and adherence to brand and compliance standards.

Requirements

• 3–5+ years of professional copywriting experience focused on direct-response marketing, digital performance campaigns, and lead generation.
• Bachelor’s degree in Communications, Marketing, Journalism, English, Creative Writing, or equivalent practical experience.
• Hands-on experience with generative AI tools such as ChatGPT Plus/Enterprise, Claude, Jasper, or Copy.ai.
• Experience designing structured prompt chains, system instructions, and custom GPTs or workflows for copy generation.
• Track record of writing high-converting short-form copy, including ads, headlines, and CTAs, as well as long-form copy such as landing pages, emails, and direct mail.
• Strong consumer empathy and understanding of consumer psychology.
• Ability to interpret performance data and analytics.
• Exceptional attention to detail and ability to balance multiple brand voices simultaneously.

Nice To Haves

• Franchise, home services, or agency experience.

Responsibilities

• Write persuasive, conversion-focused copy for paid ads, landing pages, email marketing, direct mail, social media, and local franchise toolkits across multiple home services brands.
• Design, test, and refine custom generative AI prompt frameworks to scale copy production while reflecting brand voice guidelines.
• Build and maintain a reusable enterprise library of prompts, tone-of-voice templates, and messaging frameworks.
• Research customer pain points, buying triggers, and competitive positioning to create audience-focused messaging.
• Develop and test headline, body copy, and call-to-action variations with Performance Marketing, CRO, and Graphic Design teams, using performance data and analytics.
• Lead creative copy brainstorming with visual designers, brand managers, and digital strategists to develop campaign themes and customer journeys.

What This Job Offers

• Job Type: Full-time