Document Control Records Management - Copywriter - Senior

Mindlance•Austin, TX

1d•Hybrid

About The Position

A major financial services company is looking for a Senior Copywriter to join the creative team. This is primarily a writing and concepting role, not an editing or project-management position. You will work across websites, emails, postcards, and other B2B marketing content, particularly around complex financial topics. The role supports Workplace Services Financial business areas, including 401(k), stock plans, equity awards, as well as Advisor Services. The team values writers who can take complex or potentially dry financial/business information and turn it into clear, human, compelling content. The expectation is to find the smart idea, headline, angle, or messaging that makes the audience want to keep reading. The writer will be expected to understand the audience, identify the human insight, and create copy that motivates action.

Requirements

Strong B2B copywriting experience (ideally 5+ years, but flexible for strong candidates with 3–4 years).
Website and email writing experience.
Portfolio demonstrating B2B copywriting, website work, email examples, postcard/direct-mail, compelling headlines, strategic thinking, and ability to simplify complex subject matter.
Ability to take complex or dry financial/business information and turn it into clear, human, compelling content.
Ability to work independently and manage own workload without extensive hand-holding.
Comfortable working directly with clients/marketing partners and navigating feedback.
Strong collaboration and communication skills.
Ability to push back professionally when workload or priorities become unrealistic.
Strong presentation skills and ability to explain/defend creative thinking.

Nice To Haves

Agency experience preferred.
AI literacy / AIO knowledge.
SEO/AEO/AIO understanding.
Website/CMS experience.
Digital content platforms experience.

Responsibilities

Writing and concepting B2B marketing content for websites, emails, postcards, and other channels.
Translating complex or dry financial/business information into clear, human, and compelling content.
Identifying smart ideas, headlines, angles, or messaging to engage the audience.
Understanding the target audience and identifying human insights.
Creating copy that motivates action.
Collaborating with clients and marketing partners.
Presenting creative work and defending creative thinking.