Copywriter

The job overview for this position is that 2U is seeking a passionate and motivated copywriter to join their creative team. The copywriter will be responsible for writing persuasive copy across various media platforms, managing new program launches, maintaining brand identity, and collaborating with stakeholders across marketing. The ideal candidate should have 3-5 years of copywriting experience, knowledge of AP and Chicago style, strong interpersonal communication skills, and the ability to work on cross-functional teams. This is an opportunity to join a global company that is dedicated to transforming lives through higher education.

• Write copy across various media platforms, including advertising, direct mail, scripts, email marketing, print collateral, and websites.
• Create original and persuasive copy to promote and differentiate 2U's portfolio of products and brands.
• Manage new program launches and create brand style guides for product and brand collateral.
• Understand and work from creative briefs to meet project goals and offer creative solutions.
• Establish and maintain the voice, tone, and brand identity for multiple 2U partner programs and brands.
• Manage and maintain all copy assets for multiple programs and act as the direct point of contact.
• Manage multiple project deadlines and adapt to changing priorities.
• Proofread and edit marketing materials for clarity, style consistency, spelling, and grammar.
• Translate complex concepts into clear and concise copy.
• Establish and maintain relationships with internal and external stakeholders.
• Present work to stakeholders and provide strategic rationales that support creative.
• Collaborate with stakeholders across marketing and uphold the creative team's mission and values.
• Work closely with other members of the creative team, including writers, designers, videographers, animators, and team leadership.
• Represent the creative team in meetings with stakeholders.
• Support junior copywriters and new team members.
• Communicate concerns, challenges, ideas, and solutions with manager and/or team leadership.

• Bachelor's degree required
• 3-5 years of copywriting experience required
• Knowledge of AP and Chicago style and experience using client style guides
• Solid interpersonal communication skills and the ability to work on cross-functional teams
• Ability to prioritize and handle multiple assignments simultaneously
• Openness to feedback and ability to take direction
• Ability to drive projects without a lot of oversight
• Interest in best practices and emerging developments in digital marketing
• Meticulous attention to detail
• Ability to think critically and analytically
• Ability to adapt to change in a fast-paced environment
• Ability to show initiative and problem-solve proactively
• Experience in higher education preferred
• Experience in an agency setting preferred

• Comprehensive benefits (unique per country)
• Excellent work/life balance
• 2 complimentary Getsmarter short courses per year
• Subsidised medical aid with Discovery Health Medical Scheme
• 4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit
• Employee Assistance Program (EAP)
• Generous leave policy including time off to volunteer for non-profit organization, study leave, sports leave, and a company-wide festive season break
• Commitment to building and sustaining a culture of belonging, respect, and inclusion
• Reasonable accommodations during the recruitment process
• Opportunity to work with a diverse employee base
• Access to world-class online education
• Opportunity for personal and professional growth
• Equal employment opportunity for all individuals
• Commitment to diversity and Employment Equity principles