Coordinator, Marketing & Digital

Warner Music • Los Angeles, CA

23d • Onsite

About The Position

The mission of the Warner Records Artist Marketing team is to drive fandom, music consumption, D2C purchases, and social conversation/engagement using innovative digital marketing strategies. The team is responsible for all aspects of an artist’s overall marketing presence, including digital narrative development, digital advertising, social content ideation, influencer campaigns, digital advertising, CRM, social/digital partner activations, content seeding, websites, etc. We work directly with the artists to translate the vision of their music into groundbreaking campaigns and provide in-depth creative consulting geared toward growing a highly engaged fanbase.

Requirements

• Bachelor’s degree or equivalent
• Minimum of 2+ years professional experience in digital/social media marketing, direct-to-consumer marketing, and/or related fields, preferably at a Record Label or music management company
• Outstanding organizational skills, verbal and written communication skills, and expertise in social media content strategy
• Passion for fan-focused digital strategies with a problem-solving attitude to see projects through completion
• Ability to excel in a fast-paced, tight timeframe, and team-oriented environment
• Knowledge on how to “move the needle” online, be it driving consumption, engagement, or growth
• A deep professional understanding of interactive technologies and communication tools, including: TikTok, Facebook, Instagram, Threads, X, YouTube, Snapchat, Discord, Website strategy, Email/CRM strategy
• A passion for rock and pop music

Nice To Haves

• Experience with viral creator campaigns and relationships with agencies and creators
• Experience with content seeding
• Photoshop, Illustrator, Canva, or other graphic design knowledge
• Video editing experience for short-form video, cutdowns with programs like Adobe Premiere or iMovie.
• Experience using project management software such as Monday and Basecamp
• Understanding of social media analytics and posting tools such as Chartmetric
• Record Label experience
• People management skills
• Catalog marketing experience

Responsibilities

• Support the Digital and Marketing team in all aspects of artist campaigns
• Develop viral and creator campaigns on TikTok, X, Instagram, YouTube, and Snap
• Manage and create super fan groups for Warner Records’ most iconic artists
• Work hand-in-hand with Creative to ensure all content—from short-form video to interactive design—feels cohesive, intentional, and on-brand across the campaign ecosystem.
• Execute short-form content shoots for artists
• Manage the calendars of the two SVP’s of Marketing and Digital Strategy
• Mange artists YouTube Channels
• Flag potential problems as seen on social media (negative comments, talk of leaks, etc.)
• Support the department SVP with admin tasks like scheduling and expenses
• Work collaboratively with other departments such as Marketing, Production, and A&R Admin to set up for releases across multiple artists
• Send Assets (Artwork/Video) to the design team for asset creation to support all releases
• Participate in weekly brainstorms about our artists’ digital strategies
• Create custom ticket links as needed (for releases, ticket sales, streams, etc.)
• QA and upload social assets for artist channels, updating content over the lifecycle of a song or album
• Add tour and livestream dates to artist websites and social media
• Strategize and create content for and post to all official Warner Records social channels, including our TikTok, Instagram, X, and Facebook

Benefits

• Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level