Coordinator, Digital Marketing & CRM

alexanderwang•New York, NY

4d•$67,000 - $70,000

About The Position

alexanderwang is hiring a data-driven and digitally fluent Coordinator to join the Digital Marketing & CRM team. This role sits at the intersection of email, SMS, paid media, affiliate, and customer data — supporting full-cycle campaign execution and cross-channel coordination. The right candidate moves fast, thinks analytically, and takes ownership of the details that make campaigns work.

Requirements

Bachelor's degree.
2+ years of experience in digital marketing, e-commerce, or a related field.
Understanding of email and SMS marketing strategy and customer lifecycle communication.
Working knowledge of CRM platforms, strategies, and performance metrics.
Customer-centric mindset with the ability to translate data into actionable insights.
Highly organized and self-directed, with strong communication skills and the ability to manage multiple workstreams.
Strong analytical skills; proficiency in Excel.

Nice To Haves

Experience in fashion, luxury, or retail.
Experience with audience building and segmentation.
Familiarity with paid media channels including paid search, paid social, and affiliate marketing.
Experience working with agencies and media partners.
Familiarity with creator affiliate platforms such as ShopMy.

Responsibilities

Own the full lifecycle of email and SMS campaigns — from briefing through QA, deployment, testing, and reporting.
Build and deliver weekly, monthly, and annual performance reports with clear takeaways.
Support CRM initiatives across engagement, retention, and lifecycle — including audience building and segmentation within CRM and CDP platforms.
Lead day-to-day agency and vendor relationships — coordinating briefs, timelines, and deliverables with external partners.
Coordinate the briefing and delivery of marketing creative assets across digital channels, ensuring brand accuracy and on-time execution.
Partner cross-functionally with creative, e-commerce, and technology teams to support campaign go-lives and ongoing channel needs.
Track and reconcile digital marketing spend across channels.
Monitor the competitive landscape and surface areas of opportunity.